Racist abuse may at one time have been hurled across the sports stadium or scrawled on a wall. But in today's social media world it can be published to millions, from almost anywhere, in an instant. Sport, Racism and Social Media provides the first significant, academic account of how social media is shaping the nature of racisms in sport. Among the questions it addresses are: How, and why, is racism being expressed across different social media platforms and sporting contexts? To what extent is social media providing new platforms for traditional prejudices or actually creating new forms of racism? How can campaigners, authorities and individuals best challenge and counter these forms of racism? Combining analysis of social media content with in-depth interviews with athletes, fans, campaigners and officials, and including extensive case studies of soccer, boxing, the NHL, the NBA, and cricket, the book provides important new insights on a familiar but ever changing story. It is essential reading for any student, researcher, media professional, administrator or policy-maker with an interest in sport, new media or the issue of racism in wider society.

Beginning with a theoretical discussion of race, sport and media, this book critically examines issues of race, racism and sports journalism and offers practical advice on sports reporting, including a discussion of guidelines for ethical journalism. In a series of case studies, representations of race will be explored through historical and contemporary analysis of international media coverage, including online and digital platforms. The background and impacts of these representations will also be discussed through interviews with athletes and sports journalists.

Subjects covered include:

• cricket in the UK, Australian and Asian media, with particular focus on Pakistan
• athletics and media representations of athletes, including a study of the reporting of South African runner Caster Semenya
• football and the under-representation of British-Asians, with an analysis of how race is constructed in the digital arena
• boxing with particular reference to Muhammad Ali, America and Islam
• Formula One and analysis of the media reporting, international spectator response and racism towards Lewis Hamilton, described in the media as the first black driver.

Finally, the book will analyse the make-up of sports journalism, examining the causes and consequences of a lack of diversity within the profession.

Beginning with a theoretical discussion of race, sport and media, this book critically examines issues of race, racism and sports journalism and offers practical advice on sports reporting, including a discussion of guidelines for ethical journalism. In a series of case studies, representations of race will be explored through historical and contemporary analysis of international media coverage, including online and digital platforms. The background and impacts of these representations will also be discussed through interviews with athletes and sports journalists.

Subjects covered include:

• cricket in the UK, Australian and Asian media, with particular focus on Pakistan
• athletics and media representations of athletes, including a study of the reporting of South African runner Caster Semenya
• football and the under-representation of British-Asians, with an analysis of how race is constructed in the digital arena
• boxing with particular reference to Muhammad Ali, America and Islam
• Formula One and analysis of the media reporting, international spectator response and racism towards Lewis Hamilton, described in the media as the first black driver.

Finally, the book will analyse the make-up of sports journalism, examining the causes and consequences of a lack of diversity within the profession.

Racist abuse may at one time have been hurled across the sports stadium or scrawled on a wall. But in today's social media world it can be published to millions, from almost anywhere, in an instant. Sport, Racism and Social Media provides the first significant, academic account of how social media is shaping the nature of racisms in sport. Among the questions it addresses are: How, and why, is racism being expressed across different social media platforms and sporting contexts? To what extent is social media providing new platforms for traditional prejudices or actually creating new forms of racism? How can campaigners, authorities and individuals best challenge and counter these forms of racism? Combining analysis of social media content with in-depth interviews with athletes, fans, campaigners and officials, and including extensive case studies of soccer, boxing, the NHL, the NBA, and cricket, the book provides important new insights on a familiar but ever changing story. It is essential reading for any student, researcher, media professional, administrator or policy-maker with an interest in sport, new media or the issue of racism in wider society.