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Two of the major parallel challenges facing businesses today are
how to adapt to the changes of fast-paced, fragmenting markets and
how to grow a business whilst engaging in recognisably sustainable
practices. It is not enough to just be sustainable, it is about
communicating it and getting the customer involved in the message.
Customer-Centric Marketing shows readers how sustainable
development practices and digital marketing techniques work
naturally together to add value, leading to improved customer
satisfaction, better professional relationships and increased
effectiveness. Ideal for senior marketing professionals and
students on digital marketing or marketing strategy modules who
wish to utilise the benefits of sustainable development and forms
of digital marketing, this accessible and straight to-the-point
book uses case studies to show how the marketing theories and tools
work in actual business scenarios. Customer-Centric Marketing
covers contemporary issues such as the increasing use of mobile, QR
codes and social network sites for consumers interested in ethical,
environmental and sustainable marketing.
Two of the major parallel challenges facing businesses today are
how to adapt to the changes of fast-paced, fragmenting markets and
how to grow a business whilst engaging in recognisably sustainable
practices. It is not enough to just be sustainable, it is about
communicating it and getting the customer involved in the message.
Customer-Centric Marketing shows readers how sustainable
development practices and digital marketing techniques work
naturally together to add value, leading to improved customer
satisfaction, better professional relationships and increased
effectiveness. Ideal for senior marketing professionals and
students on digital marketing or marketing strategy modules who
wish to utilise the benefits of sustainable development and forms
of digital marketing, this accessible and straight to-the-point
book uses case studies to show how the marketing theories and tools
work in actual business scenarios. Customer-Centric Marketing
covers contemporary issues such as the increasing use of mobile, QR
codes and social network sites for consumers interested in ethical,
environmental and sustainable marketing.
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