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This new work by Neil W. Chamberlain will be of great importance to
the business community -- and to all those charged with defining
the role large corporations play in the affairs of society.
"Social Strategy and Corporate Structure" is an objective,
indepth examination of the organizational requirements of a social
role for large-scale business. The role Neil Chamberlain presents
is one of heroic dimensions: the political choice of goals, the
strategic allocation of resources, and the tactical operations of
the mechanisms of production.
While there has been much discussion of corporate social
responsibility, few have investigated the ways its structure will
have to change if the corporation is to pursue a strategy that is
both economic and social. This timely book integrates a large
number of issues involving corporate activities and governance that
go directly to the heart of this problem.
In step-by-step detail, Chamberlain analyzes the organizational
imperatives of this new age of social responsibility: the
composition and functions of boards of directors and the relation
of their duties to a broad system of national planning; the
internal social audit; changes in the characteristics of corporate
social planning; and proposals for restructuring ultimate corporate
authority, either through public or outside directors. In addition,
he examines the potential relevance of federal chartering of
corporations, and the effects of international economic
interdependence on the development of a new corporate social
strategy.
This book is not a detailed blueprint for change. Rather, it
presents a thorough, systematic study of available courses of
action for improvement, based on theprinciple that conventional
notions of corporate independence will have to be modified for any
social strategy to work. And while not everyone will agree with
Neil Chamberlain, few can afford to ignore his provocative insights
into what corporations must do to function effectively in a changed
social environment.
This title is part of UC Press's Voices Revived program, which
commemorates University of California Press's mission to seek out
and cultivate the brightest minds and give them voice, reach, and
impact. Drawing on a backlist dating to 1893, Voices Revived makes
high-quality, peer-reviewed scholarship accessible once again using
print-on-demand technology. This title was originally published in
1963.
This title is part of UC Press's Voices Revived program, which
commemorates University of California Press’s mission to seek out
and cultivate the brightest minds and give them voice, reach, and
impact. Drawing on a backlist dating to 1893, Voices Revived makes
high-quality, peer-reviewed scholarship accessible once again using
print-on-demand technology. This title was originally published in
1963.
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