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Winner of the 2012 CASE John Grenzebach Award for Outstanding
Research in Philanthropy for Educational Advancement A Guide to
Fundraising at Historically Black Colleges and Universities is a
comprehensive, research-based work that brings the best practices
and expertise of seminal professionals to the larger Black college
environment and beyond. Drawing on data-driven advice from
interviews with successful Black college fundraisers and private
sector leaders, this book gives practitioners a comprehensive
approach for moving away from out-of-date approaches to improve
their institutions. This practical guide includes: An All Campus
Approach-Discussion goes beyond alumni fundraising strategies to
address the blended role that faculty, administrators, and
advancement professionals can play to achieve fundraising success.
Practical Recommendations-End-of-chapter suggestions for quick
reference, as well as recommendations integrated throughout. Best
Practices and Examples-Data-based content to strengthen
fundraisers' understanding of institutional advancement and
alleviate uncertainties. Examples of Innovative Approaches-An
entire chapter outlining successful innovative fundraising and
engagement programs at various institutions. Extensive
Appendices-Useful resources related to grant procurement,
endowments, alumni giving, enrollment and retention, financial aid,
and other helpful HBCU information. Both newcomers and seasoned
professionals in the HBCU fundraising arena will benefit from the
compelling recommendations offered in A Guide to Fundraising at
Historically Black Colleges and Universities.
Winner of the 2014 CASE Warwick Award for Outstanding Research on
Alumni Relations and Institutional Advancement Changing
demographics are having a substantial impact on college and
university student populations. In order to continue garnering
funds and supporting their higher education institutions,
development offices and individual fundraisers need to learn more
about alumni of color. To help move fundraising staff away from a
"one size fits all" approach, Engaging Diverse College Alumni
provides a comprehensive overview of philanthropy in diverse
cultures. Unlike other works on fundraising within communities of
color, this book focuses specifically on college and university
alumni and offers concrete suggestions for engaging these
populations, including best practices as well as approaches to
avoid. This practical guide includes: A Comprehensive Overview of
Diverse Cultures-use of secondary sources, interviews, and
quantitative data to explore the history, motivations, and trends
of Latino, African American, Native American, and Asian American
and Pacific Islander communities. Practical
Recommendations-data-based recommendations and examples integrated
throughout the chapters, including "Strategies at a Glance" for
quick reference. Best Practices and Innovative
Approaches-interviews with advancement staff and alumni of color,
an entire chapter outlining successful innovative fundraising
programs, and a chapter on common pitfalls to avoid. Both newcomers
and seasoned fundraising professionals will find this book to be a
compelling and in-depth guide to engaging diverse college alumni.
Winner of the 2012 CASE John Grenzebach Award for Outstanding
Research in Philanthropy for Educational Advancement A Guide to
Fundraising at Historically Black Colleges and Universities is a
comprehensive, research-based work that brings the best practices
and expertise of seminal professionals to the larger Black college
environment and beyond. Drawing on data-driven advice from
interviews with successful Black college fundraisers and private
sector leaders, this book gives practitioners a comprehensive
approach for moving away from out-of-date approaches to improve
their institutions. This practical guide includes: An All Campus
Approach-Discussion goes beyond alumni fundraising strategies to
address the blended role that faculty, administrators, and
advancement professionals can play to achieve fundraising success.
Practical Recommendations-End-of-chapter suggestions for quick
reference, as well as recommendations integrated throughout. Best
Practices and Examples-Data-based content to strengthen
fundraisers' understanding of institutional advancement and
alleviate uncertainties. Examples of Innovative Approaches-An
entire chapter outlining successful innovative fundraising and
engagement programs at various institutions. Extensive
Appendices-Useful resources related to grant procurement,
endowments, alumni giving, enrollment and retention, financial aid,
and other helpful HBCU information. Both newcomers and seasoned
professionals in the HBCU fundraising arena will benefit from the
compelling recommendations offered in A Guide to Fundraising at
Historically Black Colleges and Universities.
Winner of the 2014 CASE Warwick Award for Outstanding Research on
Alumni Relations and Institutional Advancement Changing
demographics are having a substantial impact on college and
university student populations. In order to continue garnering
funds and supporting their higher education institutions,
development offices and individual fundraisers need to learn more
about alumni of color. To help move fundraising staff away from a
"one size fits all" approach, Engaging Diverse College Alumni
provides a comprehensive overview of philanthropy in diverse
cultures. Unlike other works on fundraising within communities of
color, this book focuses specifically on college and university
alumni and offers concrete suggestions for engaging these
populations, including best practices as well as approaches to
avoid. This practical guide includes: A Comprehensive Overview of
Diverse Cultures-use of secondary sources, interviews, and
quantitative data to explore the history, motivations, and trends
of Latino, African American, Native American, and Asian American
and Pacific Islander communities. Practical
Recommendations-data-based recommendations and examples integrated
throughout the chapters, including "Strategies at a Glance" for
quick reference. Best Practices and Innovative
Approaches-interviews with advancement staff and alumni of color,
an entire chapter outlining successful innovative fundraising
programs, and a chapter on common pitfalls to avoid. Both newcomers
and seasoned fundraising professionals will find this book to be a
compelling and in-depth guide to engaging diverse college alumni.
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