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Internet of behaviors (IoB), also known as the internet of
behavior, emerged as a natural consequence of the internet of
things (IoT) and artificial intelligence (AI). IoB is an area of
investigation that compiles three fields of study: IoT, data
analysis, and behavioral science. IoB seeks to explain the data
obtained from a behavioral point of view, analyzing human
interaction with technology and referring to the process by which
user-controlled data is evaluated from a behavioral psychology
perspective. Internet of Behaviors Implementation in Organizational
Contexts explores internet of behaviors solutions that promote
people's quality of life. This book explores and discusses, through
innovative studies, case studies, systematic literature reviews,
and reports. The content within this publication represents
research encompassing the internet of behaviors, internet of
things, big data, artificial intelligence, blockchain, smart
cities, human-centric approach for digital technologies, ICT
sustainability, and more. This vital reference source led by an
editor with over two decades of experience is optimized for
university professors, researchers, undergraduate and graduate
level students, and business managers and professionals across
several industries related to or utilizing the internet of things
(IoT).
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