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The long-awaited third monograph on the work of the most important
British designer of his generation, showcasing projects from the
last thirty years of his career. Neville Brody’s work sits at the
intersections between graphic design, communication design and
graphic art, pushing boundaries and blurring lines between them as
he fuses influences from art, design, fashion, music, low and high
cultures. Brody has been one of the most consistently innovative
and shapeshifting graphic designers of the past fifty years. He has
produced a body of commercial work covering editorial, brand
identity, typography, systems, information and interface design of
unparalleled boldness and sophistication for global clients that
include Shiseido, Coca-Cola, Samsung, Nikon, LVMH, Nike and Dom
Perignon, and UK clients such as the BBC, Channel 4, Tate Modern
and The Times. The Graphic Language of Neville Brody 3 also
captures a body of one-off creative works and site-specific
collaborations that are motivated by creativity, political and
cultural viewpoints, provocation, and expression. The Graphic
Language of Neville Brody 3 brings almost thirty years of work
together in thematic sections that address the key fields of his
vibrant design projects, including typographic experimentation,
cultural subversion, and design systems. Richly illustrated, each
project is explored in detail, revealing the work that has defined
Brody’s recent practise across six chapters, from major brands to
magazine editorials and features, revealing how Brody’s design
language has been informed, evolved and remarkably stayed true to
key themes and ideas throughout his career to date. Brody has
produced a rich, dynamic and surprising body of new work that will
attract a new generation of designers and art directors. This
inspirational volume will be essential reading for anyone
interested in the evolution of graphic design over the past three
decades.
One of today's most refreshing young creatives gives the inside
scoop on how to make it as a graphic artist. From art school
student to designer for Nike, Topshop, and Google, Kate Moross has
lived the life that young graphic artists dream of. But it hasn't
always been a smooth ride, and in this informative memoir and guide
Moross offers true insider's tips on how to make it in a highly
competitive field. Written in an approachable, forthright, and
refreshingly honest tone, Make Your Own Luck features chapters on
how to thrive in art school, developing your own style, how to
self-promote, collaboration with other artists, how to deal with
"copycats," and when to consider working for free. She also touches
on the fine points of music packaging and videos, how to find an
agent, and looks back on the touchstone moments that helped shape
her career. Designed to mimic Moross's signature bold, brightly
colored style, this book is filled with dozens of examples of her
work for publications including The Guardian, Vice and FACT
Magazine, companies such as Adidas and Nokia, and musicians
including Simian Mobile Disco, Jessie Ware, Zomby, and
Pictureplane. Irreverent and packed with helpful tips for designers
of all stripes, Make Your Own Luck is certain to become an
indispensable guide for anyone interested in graphic art as a
vocation or hobby.
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