Take a trip around the world to discover the busy animals active during the day, and the magical creatures that come out at night in twelve unique habitats in this extensive exploration of the natural world. This book's fun flip-book format gives readers two books in one. Beginning with the daytime, children can explore the biodiversity of a huge range of landscapes. Readers can then flip the book and arrive at extraordinary night-time scenes where the hidden, rarely seen creaturesof the night come out to play in the same landscapes, all for children to uncover. This innovative title looks at the animals of both day and night in a huge variety of habitats including the South American Rainforest, African Savannah, Australian Outback and Andes Mountains.  Firm favourites and widely unknown creatures, of both the day and night, are explored, including:  Cockroaches, silverfish and leopards that scour cities by night Parrotfish, shrimps and epaulette sharks that roam tropical coral reefs by day Aye-ayes, leaf-tailed geckos and tomato frogs that emerge in the Madagascan night Wild boar, brown bears and jays that enjoy the European woodland in the sunshine Sections on the animals of dawn and dusk, and even urban wildlife, make this a truly fascinating, comprehensive and fresh look at the natural world for children. The magic of the natural world during both the day and night is brought to life with Nic Jones' vibrant illustrations. Daytime and Night-time provides the perfect opportunity for children to compare and contrast twelve habitats during the day and night, and uncover the true biodiversity of our planet at all times of the day.  

The entire history of Planet Earth as you've never seen it before, ideal for readers 8+. Our planet has been spinning in the blackness of Space for 4.5 billion years. People have only been around for a tiny part of it. But what happened before we arrived on the scene? Before animals, dinosaurs and even trees? Imagine if we could discover Earth's history in one day... Starting the clock from the formation of the Earth, discover each significant moment in time on the clock, counting down to midnight. Earth Clock covers the most interesting and high-impact moments of our planet's geological history with stunning, detailed illustrations, while charting the evolution of life on Earth, from ancient single-celled organisms to the species we know today, until modern humans appear - at just four seconds to midnight. What will tomorrow bring?

Marketing Brands to Children - Ethically is a groundbreaking book which explores, for the first time, how to develop and communicate brands to children by applying principles which are both effective and morally responsible. Gain a unique insight into this key market sector and learn how to "do the right thing" when developing products, devising strategies, and launching and maintaining market presence. Brand owners can learn how, not only to "put children first," but also to build long-term relationships with them. This book takes a head-on approach to the issues raised by those who might question the moral validity of directly targeting an audience having limited purchasing power or consumer discretion. The author tackles this subject with an insightful approach to the subject of marketing to young people which is both ethical and effective. Readers will discover a new understanding of how it is possible to engage responsibly with children as consumers whilst also building brand trust and loyalty amongst parents, carers and teachers. Tap into the open, ever imaginative, mindset of your target audience with Marketing Brands to Children - Ethically. Author Nic Jones is a marketing professional with a passion for delivering great brands that children love. He runs a marketing company and lives in Marlow, UK