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Not all markets are alike: the European entrepreneur requires
knowledge on how to avoid pitfalls before believing and focusing on
opportunity. European Venture Toolbox features the leadership
toolkit future decision makers, innovators, and entrepreneurs need
to build a venture in Europe. Many European entrepreneurs are prone
to the rhetoric of company building based on fast-growing start-up
survivors, abundance of circulating capital, and sub-optimal
business models monetizing late. They fall into the trap of
thinking a mildly successful company can survive in the European
ecosystem even if it does not thrive. This toolbox provides a
framework to assess risk and return of choices, iteratively
implement business, and avoid being blinded by incorrect principles
not grounded in financial reality. European Venture Toolbox: The
path for SMEs to grasp and defend opportunities is a compelling
book for all small-to-medium enterprises. Written by a theoretician
and a practitioner, it captures Europe-specific perspectives,
examples, and case studies to provide an alternative insight. The
Entrepreneurial Behaviour series is focused on expanding the scope
of Entrepreneurial Behaviour theory and analysis and enriching
practice by encouraging multi-cultural and multi-disciplinary
approaches.
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