This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

Until the publication of this captivating biography, no such volume on Trajan's life has been tailored to the general reader. The unique book illuminates a neglected period of ancient Roman history, featuring comprehensive maps and photographs to help orientate and bring the text to life. Trajan rose from fairly obscure beginnings to become the emperor of Rome. He was born in Italica, an Italic settlement close to modern Seville in present-day Spain, and is the first Roman Emperor to be born outside of Rome. His remarkable rise from officer to general and then to emperor in just over 20 years reveals a shrewd politician who maintained absolute power. Trajan's military success in taking the Roman Empire to its greatest expanse is highlighted in this gripping biography. Trajan's military campaigns allowed the Roman Empire to attain its greatest military, political and cultural achievements. The book draws on novel theories, recent evidence and meticulous research, including field visits to Italy, Spain, Germany and Romania to ensure accurate, vivid writing that transports the reader to Trajan's territory.

This book provides a unique account of how perceived justice is influenced by various aspects of an organizational merger and investigates the impact on behavior for those involved in the process. Drawing from both psychological and sociological insights, the author considers justice from an individual and group perspective in light of the political and strategic implications of mergers and acquisitions. Experiences from two empirical cases are used to consider the depth of theoretical analysis provided, in terms of practical outcomes for both organizations and employees alike. In this pioneering new book, the author explores communication, employee attitudes, trust and commitment, and the psychological contract between the employee and the organization, emphasizing the importance of developing a new meaning of organizational culture. Although primarily aimed at an academic audience, this book will also be useful to practitioners as it illuminates the potential pitfalls of overlooking the importance of fair treatment in the workplace.

This book provides a unique account of how perceived justice is influenced by various aspects of an organizational merger and investigates the impact on behavior for those involved in the process. Drawing from both psychological and sociological insights, the author considers justice from an individual and group perspective in light of the political and strategic implications of mergers and acquisitions. Experiences from two empirical cases are used to consider the depth of theoretical analysis provided, in terms of practical outcomes for both organizations and employees alike. In this pioneering new book, the author explores communication, employee attitudes, trust and commitment, and the psychological contract between the employee and the organization, emphasizing the importance of developing a new meaning of organizational culture. Although primarily aimed at an academic audience, this book will also be useful to practitioners as it illuminates the potential pitfalls of overlooking the importance of fair treatment in the workplace.

Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'etre, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda regime of the Third Reich - its editor and first author. Under the Reich everything was a propaganda medium, a building-block of public consciousness, from typography to communiques, to architecture, to weapons design. There were groups to initiate rumours and groups to spread graffiti. Everything could be interrogated for its propaganda potential, every surface inscribed with polemical meaning, whether an enemy city's name, an historical epic or the poster on a neighbourhood wall. But Hitler was in no sense an innovator - his ideas were always second- hand.Rather his expertise was as a packager, fashioning from the accumulated mass of icons and ideas, the historic debris, the labyrinths and byways of the German mind, a modern and brilliant political show articulated through deftly managed symbols and rituals. The Reich would have been unthinkable without propaganda - it would not have been the Reich.

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

In a normal town, abnormal occurrences begin. Co-workers, friends, and loved-ones start vanishing. Lore of the 'Reoccurring Cult' spreads, and the disappearance of one man Paul Grayson, triggers a police department investigation. Veteran officers Carl and Ralph are placed on the case. Leads are hounded, and evidence is stacked, when it happens again- to someone dear to them. Motivated, they spend themselves, searching of the elusive, bewildering cult leader.

'Magnolia Hills' is a two-part book. It opens with the introduction of a student-housing apartment landlord. Bosses order her to give eviction notices to three residents. An advocacy group enters the town, to represent the students and guarantee justice. The law is cast aside, as the groups collide in the town square. Magnolia Hills is shaken, reeled, and awestruck at the outcome. In the second part, a kindhearted woman is injured in a factory accident. Her husband seeks retribution on the town, and enacts a crime ring that stuns and cripples the city. City leaders try and assuage the situation, to continue to present the image of a quaint, unified Magnolia Hills.

In Answer To A Fool's Errand And Other Slanders.

In Answer To A Fool's Errand And Other Slanders.