Selling Hitler - Propaganda and the Nazi Brand (Paperback)

Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'etre, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda regime of the Third Reich - its editor and first author. Under the Reich everything was a propaganda medium, a building-block of public consciousness, from typography to communiques, to architecture, to weapons design. There were groups to initiate rumours and groups to spread graffiti. Everything could be interrogated for its propaganda potential, every surface inscribed with polemical meaning, whether an enemy city's name, an historical epic or the poster on a neighbourhood wall. But Hitler was in no sense an innovator - his ideas were always second- hand.Rather his expertise was as a packager, fashioning from the accumulated mass of icons and ideas, the historic debris, the labyrinths and byways of the German mind, a modern and brilliant political show articulated through deftly managed symbols and rituals. The Reich would have been unthinkable without propaganda - it would not have been the Reich.

General

Imprint:	C Hurst & Co Publishers Ltd
Country of origin:	United Kingdom
Release date:	May 2021
Authors:	Nicholas Jackson O'Shaughnessy
Dimensions:	216 x 138 x 33mm (L x W x T)
Format:	Paperback
Pages:	360
ISBN-13:	978-1-78738-492-7
Categories:	Books > Humanities > History > European history > General Books > Humanities > History > History of specific subjects > Military history Books > Social sciences > Warfare & defence > War & defence operations > Battles & campaigns Books > Humanities > History > World history > From 1900 > Second World War Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Propaganda Books > History > European history > General Books > History > History of specific subjects > Military history Books > History > World history > From 1900 > Second World War
LSN:	1-78738-492-6
Barcode:	9781787384927

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