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The Phenomenon of Political Marketing (Paperback, 1st ed. 1990) Loot Price: R1,544
Discovery Miles 15 440
Repayment Terms: R145 pm x 12*
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The Phenomenon of Political Marketing (Paperback, 1st ed. 1990): Nicholas Jackson O'Shaughnessy

The Phenomenon of Political Marketing (Paperback, 1st ed. 1990)

Nicholas Jackson O'Shaughnessy

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Loot Price R1,544 Discovery Miles 15 440 | Repayment Terms: R145 pm x 12*

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This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 1990
First published: 1990
Authors: Nicholas Jackson O'Shaughnessy
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Paperback
Pages: 286
Edition: 1st ed. 1990
ISBN-13: 978-1-349-10354-6
Categories: Books > Social sciences > Politics & government > Political science & theory
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-349-10354-3
Barcode: 9781349103546

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