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This timely textbook, reflecting the trends and developments in
the nonprofit sector over the past decade, encompasses the core
competencies required to lead nonprofit organizations through
social innovation and impact during the 21st century. It fills a
knowledge gap for leaders, managers, practitioners, students,
faculty members, and providers in this rapidly growing field by
providing a comprehensive framework for how to run and manage
nonprofits. This includes all of the tools needed to affect social
change through ethical business practices, management and
leadership business strategies, social marketing, and policy
analysis across government, nonprofits, and philanthropy.
The growth of this field is evidenced by recent national efforts
including the establishment of a White House Office of Social
Innovation and Civic Participation, a National Alliance for Social
Investments, and the "Stanford Social Innovation Review." The book
addresses solutions to key problem for professionals in the
nonprofit sector: creating a return on investment defined by
concrete outcomes and ability to demonstrate their organization's
impact. Organizational case studies are presented by practitioners
who have used innovative principles to organize, create, and manage
ventures to influence social change locally, regionally, and
beyond.
Key Features: Provides a comprehensive framework for how to run
and manage nonprofits in the 21st century Describes the core
competencies and tools needed to affect social innovation and
impact Addresses a key problem for nonprofit professionals: the
need to provide donors with a social return on investment Discusses
how nonprofit leaders can demonstrate their organization's impact
Written and edited by highly respected professionals in the
nonprofit field
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