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Virgin by Design is the official publication volume celebrating 50
years of daring innovation and creativity at Virgin, presenting the
stories, the people and the work that went into the building and
shaping of a much-loved and globally respected brand. More than a
retrospective, it gets to the heart of the values that make the
Virgin brand so unique, communicating how those values resonate
with people today - and will continue to do so in the future. Based
on in-depth research and interviews with all the key people who
have played a part in Virgin's companies past and present, Virgin
by Design is organized into ten chapters - each with fully
illustrated case studies - that provide a sense of how hard work
and brilliant ideas have resonated with audiences worldwide.
Spanning the full 50-year period from Virgin's beginnings as a
record store to its bold future in space tourism with Virgin
Galactic, it also embraces Virgin's broad diversity in terms of its
global presence as a brand, its mission and purpose to change
business for good, and in its offerings across multiple sectors,
including travel, banking, health and fitness, communications and
entertainment. Virgin by Design is packed with the wit, verve,
spirit of adventure and 'how it was done' insights that will make
it a must-have publication.
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