IT'S NOT YOU. IT'S YOUR BIOLOGY.

Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might seem unrelated. But a single phenomenon actually ties them all together: superstimuli.

Superstimuli are exaggerated, unnatural versions of things we have evolved to want and need such as food, sex and social recognition. This hard wired evolutionary response is why we binge on fake ultra-processed food, lust after airbrushed people online, and struggle to stop scrolling on social media, even when it makes us feel bad. Our lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence.

Super Stimulated shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.

~THE INTERNATIONAL BESTSELLER~ A deep-dive into the astonishing nature and true science of longevity Molecular Biologist Nicklas Brendborg takes us on a journey from the farthest reaches of the globe to the most cutting-edge research to explore everything the natural world and science have to offer on the mystery of aging. From the centuries-old Greenland shark and backwards-aging jellyfish to the man who fasted for a year and the woman who successfully edited her own DNA, this book follows the thread of every experiment, story, and myth in the search for immortality. With mind-bending discoveries and physiological gifts that feel closer to magic than reality, Jellyfish Age Backwards will reshape everything you thought you knew about aging - and offer nature's secrets to unlocking your own longevity.