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Doing Psychological Research, 2e (Paperback, 2nd edition): Nicky Hayes Doing Psychological Research, 2e (Paperback, 2nd edition)
Nicky Hayes
R1,035 Discovery Miles 10 350 Ships in 12 - 17 working days

"This book is an excellent grounding in both quantitative and qualitative psychological research methods, which provides an excellent 'one-stop shop' for any student beginning their learning journey." -Mark Griffiths, Distinguished Professor of Behavioural Addiction, Nottingham Trent University "This new edition will be warmly welcomed by anxious psychology students!" -Susanna Kola-Palmer, Senior Lecturer in Psychology, University of Huddersfield "Authoritative and yet written with the clarity and liveliness that are Hayes' hallmark, she employs great depth of knowledge and wide experience, both harnessed to make this potentially dry and daunting subject accessible and even fun to read about." -Peter Stratton, Emeritus Professor, University of Leeds, UK A must-have for any student undertaking psychological research, this new edition has been comprehensively updated, while maintaining the simple, friendly language and use of everyday examples that have already helped generations of students to successfully understand what research methods are and how one might actually go about using them. The book is divided into data-gathering and analytical sections, and covers the main methods used in psychology for each of these purposes. With detailed explanations of underlying principles, as well as exercises, activities, worked examples of statistical tests, and self-assessment questions, Hayes shows you what you are doing, when you should do it, and why you are doing it. New to this edition: *Discussion on ethics at the end of each chapter on data-gathering *Assessment of netnography and online research *Additional examination of legal developments such as GDPR *New chapter on multivariate analysis An accessible and thorough introductory text for all students of research methods in psychology. Nicky Hayes is a Fellow of the British Psychological Society, a Chartered Psychologist and an Honorary Life Member of the Association for the Teaching of Psychology. She has written widely and is particularly respected for her ability to apply psychology to everyday life, working with businesses and the public sector as well in education.

Principles Of Comparative Psychology (Paperback, illustrated edition): Nicky Hayes Principles Of Comparative Psychology (Paperback, illustrated edition)
Nicky Hayes
R1,329 Discovery Miles 13 290 Ships in 12 - 17 working days

This textbook covers aspects of animal behaviour featured in both A-Level Psychology and Social Biology courses. It includes accounts and discussions of imprinting, maternal behaviour, courtship and territoriality, social organization, and animal communication. Throughout the book the principle of behavioural diversity is built upon to show the complexities of animal behaviour and its relationship with the social and physical environment. The issues and perspectives arising from evolutionary theory are explored, and the need to utilize multiple levels of analysis in the understanding of animal (and human) behaviour is emphasized.

Foundations of Psychology (Paperback, 3rd edition): Nicky Hayes Foundations of Psychology (Paperback, 3rd edition)
Nicky Hayes 2
R1,349 R1,210 Discovery Miles 12 100 Save R139 (10%) Ships in 10 - 15 working days

Foundations of Psychology is a new edition of the bestselling introductory psychology textbook written by the acclaimed Nicky Hayes. This text is consistently praised for its accessible yet comprehensive coverage, its clarity and the real world examples that are used to explain concepts. Keeping the content of the previous edition, it spans the six central areas of psychology; cognitive psychology; individual and abnormal psychology; social psychology; developmental psychology; and comparative psychology. NEW on the Website for students Multiple choice quizzes to test knowledge. When the student gets a question wrong, it tells them exactly where to find the correct answer within the text Searchable glossary of terms including 300 definitions Links to general and subject-specific web resources NEW on the Website for lecturers Discussion of the key issues introduced in each chapter with teaching notes Powerpoint slide presentations for each chapter Image bank of transparency masters

A Student's Dictionary of Psychology and Neuroscience (Hardcover, 7th edition): Nicky Hayes, Peter Stratton A Student's Dictionary of Psychology and Neuroscience (Hardcover, 7th edition)
Nicky Hayes, Peter Stratton
R3,893 Discovery Miles 38 930 Ships in 12 - 17 working days

An essential reference work for any student studying psychology for the first time, A Student's Dictionary of Psychology and Neuroscience (Seventh Edition) provides over 2,500 definitions of complex concepts in clear and accessible language alongside helpful diagrams. The dictionary offers comprehensive coverage of the main contemporary terms in psychology and neuroscience. This new edition features updated references which will be particularly relevant to the key areas of neuroscience and neuropsychology and also to recent concepts of psychological significance, such as expanded coverage of research methods, internet psychology, cognitive psychology and social psychology. The dictionary also features end material with useful notes for constructing student essays as well as key references and a list of common abbreviations. Extensive cross-referencing allows students to follow up and identify further details of a given topic, and mini-biographies of key psychologists help to provide relevant context. A Student's Dictionary of Psychology and Neuroscience is the perfect accompaniment for any student newly encountering this fascinating subject, those taking related disciplines in the health or social sciences, or professionals wanting to familiarise themselves with key terms and ideas.

A Student's Dictionary of Psychology and Neuroscience (Paperback, 7th edition): Nicky Hayes, Peter Stratton A Student's Dictionary of Psychology and Neuroscience (Paperback, 7th edition)
Nicky Hayes, Peter Stratton
R662 Discovery Miles 6 620 Ships in 12 - 17 working days

An essential reference work for any student studying psychology for the first time, A Student's Dictionary of Psychology and Neuroscience (Seventh Edition) provides over 2,500 definitions of complex concepts in clear and accessible language alongside helpful diagrams. The dictionary offers comprehensive coverage of the main contemporary terms in psychology and neuroscience. This new edition features updated references which will be particularly relevant to the key areas of neuroscience and neuropsychology and also to recent concepts of psychological significance, such as expanded coverage of research methods, internet psychology, cognitive psychology and social psychology. The dictionary also features end material with useful notes for constructing student essays as well as key references and a list of common abbreviations. Extensive cross-referencing allows students to follow up and identify further details of a given topic, and mini-biographies of key psychologists help to provide relevant context. A Student's Dictionary of Psychology and Neuroscience is the perfect accompaniment for any student newly encountering this fascinating subject, those taking related disciplines in the health or social sciences, or professionals wanting to familiarise themselves with key terms and ideas.

What Are You Thinking? - Why We Feel and Act the Way We Do (Hardcover): Nicky Hayes What Are You Thinking? - Why We Feel and Act the Way We Do (Hardcover)
Nicky Hayes
R283 Discovery Miles 2 830 Ships in 12 - 17 working days

Psychologist Nicky Hayes explores the ingenious and sometimes unhelpful ways our minds process the world around us in this comprehensive and accessible guide to the science of thinking. The science of how we think is fundamental to understanding why we are who we are, and why we do what we do. What goes on inside your head when you’re processing information – thinking, storing or accessing a memory, paying attention, processing language, being creative, problem-solving and learning – dictates how we interact with each other, what motivates and discourages us and the decisions we make every day. Including chapters on attribution, the problem with bias, how we form beliefs, ways of remembering, and conscious and unconscious thinking, What Are You Thinking? examines the science behind how we think, revealing the complex and fascinating web of processes that rule the way we view the world.

Doing Qualitative Analysis In Psychology (Paperback): Nicky Hayes Doing Qualitative Analysis In Psychology (Paperback)
Nicky Hayes
R1,448 Discovery Miles 14 480 Ships in 12 - 17 working days


In recent years, qualitative analysis has become accpeted as part of modern psychology. Concern about the limitations of conventional laboratory- based research combine with a growing interest in real world issues to produce an awareness of the rich potential of qualititative analysis. Virtualy all psychology students underatake practical work as part of their courses. More and more of them are seeking to conduct research which includes qualitative analysis. Too often, though, students lack awareness of the range and diversity of qualitative approaches. Qualitative analysis can take many different forms, and can use any different sources of data. At one end of the spectrum, this diversity provides the eclectic psychologists with a rich anaytical "tool-box". For those at the other end qualitative analysis is an integral part of a full theoretical critique of positivistic methodologies in psychology.
This text provides examples of how different psychologists have used qualitative analysis in research. Each chapter is based around a real piece of research, and the researcher discusses exactly how they went about conducting the analysis. The text covers a wide range of theoretical and methodological approaches to qualitative analysis, and should be of interest to research psychologists as well as to students.

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Fundamentals of Social Psychology (Paperback): Nicky Hayes Fundamentals of Social Psychology (Paperback)
Nicky Hayes
R1,551 Discovery Miles 15 510 Ships in 12 - 17 working days

This textbook brings social psychology up to date, including material on social networking, gaming and other aspects of modern living, as well as covering established theories, debates and research. The book explores a number of fascinating topics, including: Both traditional and contemporary theories of social influence. How our personal psychology is shaped by our interactions with other people. How social psychological insights have been applied in various aspects of modern life. Intended as a core social psychology text, and including features such as boxed talking-points, real-world examples and case studies, and self-test questions, the book and associated website will cover all the essential topics of an undergraduate course in social psychology in a concise, fresh and up-to-date way. A comprehensive and contemporary undergraduate introduction to social psychology, it draws together and integrates insights from different areas of research and schools of thought, and features uniquely strong coverage of the online world and our cyberselves. Written particularly for degree students of psychology, it will be useful to anyone looking for a comprehensive and readable account of social psychological research and theories.

AQA GCSE Psychology (Paperback, 2nd Revised edition): Mike Stanley, Karen Boswell, Sarah Harris, Nicky Hayes, Fran Knight,... AQA GCSE Psychology (Paperback, 2nd Revised edition)
Mike Stanley, Karen Boswell, Sarah Harris, Nicky Hayes, Fran Knight, …
R1,024 Discovery Miles 10 240 Ships in 12 - 17 working days

Please note this title is suitable for any student studying: Exam board: AQA Level: GCSE Subject: Psychology First teaching: September 2017 First exams: June 2019 The AQA GCSE Psychology Student Book, written by respected authors with examining experience, is a brand new edition of the UK's bestselling and highly rated student book for AQA GCSE Psychology. This insightful book has been completely updated and tailored specifically to support students and teachers with all aspects of the new 2017 9-1 AQA GCSE Psychology specification, including perception; development; language, thought and communication; brain and neuropsychology; and psychological problems. With a strong focus on the knowledge, application and evaluation skills needed for exam success, this book is packed full of skills-building activities, practical ideas and revision summaries to engage and inspire students. It provides a firm foundation in research methods and the essential information required to ensure students can deal appropriately with the named key studies. It also provides teachers with a clear route through the course, with plenty of ideas to use in the classroom.

Principles Of Social Psychology (Paperback): Nicky Hayes Principles Of Social Psychology (Paperback)
Nicky Hayes
R1,160 Discovery Miles 11 600 Ships in 12 - 17 working days

This is designed to be a clear and readable introduction to social psychology for A-level students, for those studying psychology as a supplement to other applied courses, and for those requiring an overview of the major concerns and issues in this subject.; The book aims to integrate the traditional material, such as conformity, attitudes and prejudice, with some of the more recent insights into social life, such as the study of discourse, relationships, social identity and social representations. This work also incorporates themes and concerns which have emerged in social psychology, including problems of ethnocentrism and identity, ethical issues, and the challenges to conventional methodology represented by some recent areas of research.

Instant Psychology - Key Thinkers, Theories, Discoveries and Concepts (Paperback): Nicky Hayes, Sarah Tomley Instant Psychology - Key Thinkers, Theories, Discoveries and Concepts (Paperback)
Nicky Hayes, Sarah Tomley
R390 R312 Discovery Miles 3 120 Save R78 (20%) Ships in 5 - 10 working days

Instant Psychology pulls together all the pivotal psychological knowledge and thought into one concise volume. Each page contains a discrete 'cheat sheet', which tells you the most important facts in bite-sized chunks, meaning you can become an expert in an instant. From Freud to Jung, the Rorschach test to the Stanford prison experiment, cognitive bias to the availability heuristic, every key figure, discovery or idea is explained with succinct and lively text and graphics. Perfect for the knowledge hungry and time poor, this collection of graphic-led lessons makes psychology interesting and accessible. Everything you need to know – and more – is here.

Psychology - Theory and Application (Paperback, 1994 Ed.): Nicky Hayes Psychology - Theory and Application (Paperback, 1994 Ed.)
Nicky Hayes
R4,094 Discovery Miles 40 940 Ships in 10 - 15 working days

This book should be of interest to students taking psychology as part of a degree or diploma intended to equip them for entry into other professions (medical or paramedical); nursing and health science; management and marketing; social work and welfare; teaching; sports science, as well as "pure" psychology courses with a more modern emphasis on applications and relevance of theory to practice.

Fundamentals of Social Psychology (Hardcover): Nicky Hayes Fundamentals of Social Psychology (Hardcover)
Nicky Hayes
R3,776 Discovery Miles 37 760 Ships in 12 - 17 working days

This textbook brings social psychology up to date, including material on social networking, gaming and other aspects of modern living, as well as covering established theories, debates and research. The book explores a number of fascinating topics, including: Both traditional and contemporary theories of social influence. How our personal psychology is shaped by our interactions with other people. How social psychological insights have been applied in various aspects of modern life. Intended as a core social psychology text, and including features such as boxed talking-points, real-world examples and case studies, and self-test questions, the book and associated website will cover all the essential topics of an undergraduate course in social psychology in a concise, fresh and up-to-date way. A comprehensive and contemporary undergraduate introduction to social psychology, it draws together and integrates insights from different areas of research and schools of thought, and features uniquely strong coverage of the online world and our cyberselves. Written particularly for degree students of psychology, it will be useful to anyone looking for a comprehensive and readable account of social psychological research and theories.

Understand Psychology - How Your Mind Works and Why You Do the Things You Do (Paperback, 5th edition): Nicky Hayes Understand Psychology - How Your Mind Works and Why You Do the Things You Do (Paperback, 5th edition)
Nicky Hayes 1
R395 R347 Discovery Miles 3 470 Save R48 (12%) Ships in 12 - 17 working days

A FASCINATING INSIGHT INTO WHAT MAKES US TICK The bestselling Understand Psychology explains basic psychological processes and how they influence us in all aspects of everyday life. It explores why we are the way we are, how we came to be that way, and what we might do to change seemingly fundamental traits. The book puts psychology in context, using non-technical language to analyze everyday situations. It is a comprehensive introduction that shows how human experience can be understood on many levels. Understand Psychology takes you through every aspect of the subject, from child development and social influences to the role of memories and emotions. You will discover how we interact with each other, why we dream, what motivates us, why children need to play and whether watching TV is bad for you. Now fully revised and updated, this 6th edition of the bestselling guide includes brand new material on mindfulness, social living, focusing in particular on shyness and loneliness and social media, coping with stress, decision making and forensic psychology, addiction and modern drugs, cognitive neuropsychology, and the psychology of learning, including teaching, exams and exam stress. The clear structure, packed full of practical examples, makes it easy to learn the essentials you really need to know. ABOUT THE SERIES People have been learning with Teach Yourself since 1938. With a vast range of practical, how-to guides covering language learning, lifestyle, hobbies, business, psychology and self-help, there's a Teach Yourself book for whatever you want to do. Join more than 60 million people who have reached their goals with Teach Yourself, and never stop learning.

Psychology In A Week: Teach Yourself (Paperback): Nicky Hayes Psychology In A Week: Teach Yourself (Paperback)
Nicky Hayes
R252 Discovery Miles 2 520 Ships in 12 - 17 working days

Learn in a week, remember for a lifetime! In just one week, this accessible book will give you knowledge to last forever. End of chapter summaries and multiple choice questions are all designed to help you test your knowledge and gain confidence. So whether you are a student or you simply want to widen your knowledge, you will find this seven-day course a very memorable introduction. Sunday: Learn how humans grow up in and adapt to a social environment Monday: Discover what emotions are and what affects our state of mind Tuesday: Consider why we are motivated to do what we do Wednesday: Discover the Buddhist scriptures and learn how they are interpreted today. Thursday: Engage with evolutionary psychology and the role of genes. Think about what intelligence is and how it comes about. Friday: Discover the factors influencing the psychological development of children, adolescents and adults. Saturday: Explore what psychologists do and how

Your Brain and You - A Simple Guide to Neuropsychology (Paperback): Nicky Hayes Your Brain and You - A Simple Guide to Neuropsychology (Paperback)
Nicky Hayes 1
R447 R391 Discovery Miles 3 910 Save R56 (13%) Ships in 12 - 17 working days

Most general knowledge about the brain and its workings is very dated, drawing on studies from the first part of the previous century or even earlier. However, the advent of brain scanning which allows the study of the ordinary working brain, rather than just dead ones or people having brain surgery, has resulted in some amazing new developments that contribute immensely to our general social understanding of people and how they work. Written by Dr Nicky Hayes, bestselling author of Understand Psychology, Your Brain and You is a beginner's guide to neuropsychology. It takes you through every aspect of how your brain works, from nervous systems and brain structures to neural transmission and neural correlates. You will discover how it all began, how it works, how we see, do things, hear and experience the outside world. Explore memories, relationships, emotions, decision-making, sleep, consciousness and common disorders such as dyslexia, dysgraphia & dyscalculia. As with all Teach Yourself books, it is clearly structured, packed full of practical examples, and designed to make it easy to learn the essentials you really need to know. ABOUT THE SERIES People have been learning with Teach Yourself since 1938. With a vast range of practical how-to guides covering language learning, lifestyle, hobbies, business, psychology, and self-help, there's a Teach Yourself book for everything you want to do. Join more than 60 million people who have reached their goals with Teach Yourself, and never stop learning.

Markets of Mars (Paperback): Nicky Hayes Markets of Mars (Paperback)
Nicky Hayes
R341 Discovery Miles 3 410 Ships in 10 - 15 working days
Doing Psychological Research (Paperback, Ed): Nicky Hayes Doing Psychological Research (Paperback, Ed)
Nicky Hayes 2
R1,253 Discovery Miles 12 530 Ships in 10 - 15 working days

"This is a book that should definitely be considered for many introductory psychology courses that need a factual and accessible exposition of psychological research principles and methods." Times Higher Education Supplement". . . covers a wider spectrum than many introductory texts on methods in psychology and has a stronger emphasis on qualitative methods than others. . . it will be particularly attractive to students seeking a lifeline into methods at first year undergraduate level. Nicky Hayes' reputation will strengthen the demand for it, particularly among undergraduates who have already used her texts at 'A' level." Professor Nigel Lemon, University of Huddersfield". . . there are other research methods textbooks for 'A' level students currently on the market. . . Nicky Hayes has written a book which renders most of these obsolete. The new 'A' level specifications allow students to venture into areas of research that require different forms of qualitative analysis. These are hardly addressed in competing texts and are given thorough treatment by Nicky Hayes. I admire her ability to offer depth of treatment to complex issues without losing her audience. This is an interactive textbook, and I am pleased to see that every chapter contains worked examples, definitions and activities. . . I can highly recommend this book." Mike Stanley, Gordano School, North Somerset, UKResearch methodology is one of the most important and also one of the most difficult aspects of psychology for many students to grasp. This new textbook, written by one of the most experienced and respected writers of psychology textbooks in the UK, provides a comprehensive account of both qualitative and quantitative methods. It does so in the friendly, lucid style which has made Nicky Hayes' other textbooks so popular with students and teachers. Doing Psychological Research has been carefully written and designed to help students grasp complex concepts and to provide them with a sound methodological 'toolkit' for carrying out their own projects. The book is divided into data-gathering and analytical sections, and covers the main methods used in psychology for each of these purposes. Exercises and activities, worked examples of statistical tests, and self-assessment questions all help to deepen understanding and illustrate the relevance of the material. A full bibliography and index and a useful glossary of terms complete the package. This is the accessible but comprehensive introductory text which many students and teachers of research methods in psychology have been looking for. It is likely to become essential reading for introductory courses.

Introduction to Cognitive Processes (Paperback): Nicky Hayes Introduction to Cognitive Processes (Paperback)
Nicky Hayes
R546 Discovery Miles 5 460 Out of stock

Open Learning Units offer a very flexible approach to the teaching of psychology. They are designed to be more than sufficient for the purposes of A/S and A-Level psychology, and the applied emphasis will appeal to various vocational courses such as those offered by BTEC and also to mature students on Access courses.

Their primary use will be in the classroom with a tutor's guidance, but the interactive style makes them equally appropriate for the purposes of self-study. More advanced students might want to use the Units to learn at their own pace, and in all cases, the careful structure of the writing and the extensive use of Examples, Open Questions and Self-Assessment Questions make them ideal revision guides.

Tu Cerebro Y Tu (Spanish, Paperback): Nicky Hayes Tu Cerebro Y Tu (Spanish, Paperback)
Nicky Hayes
R435 Discovery Miles 4 350 Ships in 12 - 17 working days
Understand Applied Psychology: Teach Yourself (Paperback): Nicky Hayes Understand Applied Psychology: Teach Yourself (Paperback)
Nicky Hayes
R671 Discovery Miles 6 710 Ships in 10 - 15 working days

Is this the right book for me? A comprehensive look at psychology in almost every area of day-to-day living Understand Applied Psychology shows how basic psychological processes are relevant to everyday situations and contexts. From education to occupational psychology, this book provides a comprehensive look at psychology in almost every area of day-to-day living. It covers 18 different areas of applied psychology, explaining how psychologists work in the community as a whole and how psychology is applied to working life and broader aspects of living. The book also includes well-developed but unknown areas such as space psychology and eco-psychology, showing the scope of applied psychology and giving ideas for other areas where it could usefully contribute to our everyday lives. Understand Psychology includes: Chapter 1: Applying psychology Chapter 2: Applied cognitive psychology Chapter 3: Applied social psychology Chapter 4: Applied bio-psychology Chapter 5: Applied development psychology Chapter 6: Clinical psychology Chapter 7: Counselling psychology Chapter 8: Health psychology Chapter 9: Forensic psychology Chapter 10: Educational psychology Chapter 11: Applied psychology of teaching and learning Chapter 12: Occupational psychology Chapter 13: Organizational psychology Chapter 14: Engineering and design psychology Chapter 15: Space psychology Chapter 16: Sport psychology Chapter 17: Consumer psychology Chapter 18: Environmental psychology Chapter 19: Political psychology Chapter 20: Applied psychology as a profession Learn effortlessly with a new easy-to-read page design and interactive features: Not got much time? One, five and ten-minute introductions to key principles to get you started. Author insights Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. Test yourself Tests in the book and online to keep track of your progress. Extend your knowledge Extra online articles to give you a richer understanding of the subject. Five things to remember Quick refreshers to help you remember the key facts. Try this Innovative exercises illustrate what you've learnt and how to use it.

Psychology for the Curious: Teach Yourself (Standard format, CD, Unabridged edition): Nicky Hayes Psychology for the Curious: Teach Yourself (Standard format, CD, Unabridged edition)
Nicky Hayes; Read by Nicky Hayes
R420 R364 Discovery Miles 3 640 Save R56 (13%) Ships in 12 - 17 working days

Is this the right book for me? More than just a straight audiobook, this pack offers a unique introduction to the world of phsychology. In a series of structured discussions our panel of four leading experts will guide you through all the key areas of interest, including growth and development, learning, the unconscious and living with others. Whether you're a complete beginner or a student wanting a convenient way to recap before your exams they are guaranteed to hold your attention as they explore exactly why we are the way we are. Ideal for downloading onto an ipod or mp3 player, and with a booklet to help you recap on key ideas and specialist phrases, Psychology for the Curious means you can learn wherever and however you want. Psychology for the Curious includes: Chapter 1: Why bother with psychology? Psychology and common sense The need for a scientific approach The influence of behaviourism The emergence of modern psychology Chapter 2: Sense, stories and social learning The malleability of memory Confabulation Narratives and scripts Chapter 3: Who am I? Self-esteem The problem of normality Chapter 4: The unconscious mind The psychoanalytic approach How the unconscious mind works Defence mechanisms What the unconscious isn't Chapter 5: Learning, expertise and creativity Levels of learning Predispositions in learning Practice and creativity Experts and novices Chapter 6: Coping with stress The fight or flight reaction Long-term success Physical coping Psychological coping Chapter 7: Community and conflict Sociability and adaptability Social identification Social motivation Chapter 8: Emotional intelligence Facets of emotional intelligence Measuring the EQ Chapter 9: Positive psychology Positive emotions Positive thinking Learned optimism Happiness

Managing Teams: A Strategy for Success - Psychology @ Work Series (Paperback, New edition): Nicky Hayes Managing Teams: A Strategy for Success - Psychology @ Work Series (Paperback, New edition)
Nicky Hayes
R1,607 R1,415 Discovery Miles 14 150 Save R192 (12%) Special order

Psychology@Work Series This accessible text explores our knowledge about how teams work, how and why they become effective and how they influence an organization. By looking at practical examples, organizational experience and the psychological mechanisms underlying teams and team management, Nicky Hayes describes how managers and would-be managers at all levels can improve teamworking within their organization. In addition to managers and HR professionals, students of management and occupational psychology at undergraduate and MBA level will benefit from the clear and concise coverage of this important topic.

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