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Produkt-Vorbestellungen als Marketing-Tool - Wie Lieferzeit, Rabatthoehe und Angebotszeitraum Einfluss auf die Wahrnehmung und... Produkt-Vorbestellungen als Marketing-Tool - Wie Lieferzeit, Rabatthoehe und Angebotszeitraum Einfluss auf die Wahrnehmung und das Verhalten von Konsumenten nehmen (German, Paperback)
Frank Huber, Nicole Heller, Sebastian Schneider
R1,270 Discovery Miles 12 700
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