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Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics--theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women.
The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.

East Asia's dynamic entrance into the global economy has provided a fruitful avenue for research in economic sociology. In this perceptive and timely volume, authors Nicole Woolsey Biggart, Gary G. Hamilton, and the late Marco Orru theorize Asian capitalism and analyze the economic organization of East Asia. Presenting differing dimensions of a Weberian perspective, the authors first provide a theoretical grounding, then consider capitalism in East Asia comparatively, and finally contrast the economies of East Asia and Europe. The Economic Organization of East Asian Capitalism shows how radically different social and cultural institutions can lead to economies that are organized and work in remarkably similar ways. This thought-provoking volume will be essential for students and professionals in the fields of political science, management, third world studies, sociology, international relations, international business, and cross-cultural studies.