What makes Noddy Holder tick? Godfather of glam, national treasure and thinking grandmother's crumpet, Noddy has been at the epicentre of British pop culture since he stormed on to the music scene in the 1960s, and in The World According to Noddy he gives us a hilarious window on to his extraordinary life. Told in his own inimitable style, Noddy shares insider accounts of his days on the road, along with a healthy dose of celebrity gossip, and leaves no stone unturned as he expounds on some of his favourite subjects - fame, friendship and fatherhood, the perils of social media and the modern age, not to mention what it would be like if he ruled the world . . . From his early days on the West Midlands beat scene, including a stint as a roadie for Robert Plant, Noddy charts his rise from skinhead stomper to international pop-star, statesman, playboy, male model and philosopher, and of course one of the most integral parts of a Great British Christmas. Witty, wise and tremendously funny, this is Noddy Holder at his glittering best.

As the flamboyant lead singer of the rock band Slade, Noddy Holder was known for his electrifying singing voice, thick Midland's accent and shiny mirrored hat. In the 1970s, Slade challenged Gary Glitter and Elton John for the biggest hits and the most garish outfits.