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Despite intense research on decision-making in action, we still
know little about when decision-makers rely on deliberate vs.
intuitive decision-making in decision situations under complexity
and uncertainty. Building on default-interventionist
dual-processing theory, this book studies decision-making modes
(deliberate vs. intuitive) in complex task environments contingent
on perceived complexity, experience, and decision style preference.
We find that relatively inexperienced decision-makers respond to
increases in subjective complexity with an increase in deliberation
and tend to follow their decision style preference. Experienced
decision-makers are less guided by their decision preference and
respond to increases in subjective complexity only minimally. This
book contributes to a developing stream of research linking
decision-making with intra-personal and environmental properties
and fosters our understanding of the conditions under which
decision-makers rely on intuitive vs. deliberate decision modes. In
doing so, we go one step further towards a comprehensive theory of
decision-making in action.
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