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Social Media In Sport: Theory And Practice (Hardcover): Gashaw Abeza, Norman O'Reilly, Jimmy Sanderson, Evan Frederick Social Media In Sport: Theory And Practice (Hardcover)
Gashaw Abeza, Norman O'Reilly, Jimmy Sanderson, Evan Frederick
R3,682 Discovery Miles 36 820
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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

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