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Silicon Valley's latest trend for creating new ventures is based on
trial and error: test market needs with new product concepts and a
minimum amount of capital, expect that the product may not meet the
market need, so fail fast and try another product with the hope
that a product-market fit will eventually emerge. But this fail
fast, step-and-pivot philosophy is like taking a random walk in the
forest without a compass. If You Really Want to Change the World is
about helping entrepreneurs find true north. Henry Kressel and
Norman Winarsky--technologists, inventors, and investors with
stellar track records--provide a guide for those who wish to create
a market-leading company that will have a real impact: a
disciplined and staged approach they have used to launch, invest
in, and develop scores of highly successful companies. If You
Really Want to Change the World leads entrepreneurs through the
critical stages of venture development, from concept to acquisition
or public offering to maintaining a rich culture of innovation in
the company. It is a guide by innovators for innovators, with
approaches that are practical and timeless. Drawing on the authors'
experiences as well as those of their partners from around the
world, Kressel and Winarsky share the stories of their triumphs and
misses, demonstrate their method in action, and inspire their
readers in the process. There are more opportunities now than ever
before to build breakthrough companies that touch millions of
lives. If this is your goal, let this book be your guide to
creating world-changing ventures.
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