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Indian Life and Health Insurance Industry (Paperback, 2008 ed.): Novi Dewan Indian Life and Health Insurance Industry (Paperback, 2008 ed.)
Novi Dewan; Foreword by Martin Fassnacht, Dirk Schmidt-Gallas
R1,371 Discovery Miles 13 710
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Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.

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