The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

Pongamia pinnata is an important minor non-edible oilseed tree. This tree is valued not only for its oil but also for its nitrogen fixing ability, reclamation of degraded land and soil erosion restriction capabilities. So, the Conservation of this wonderful crop is essential and seed is the most common and economical method of conservation. Seed storage problems are most common in tropical countries like India, because of predominance of hot and humid tropical and subtropical climate with great variations in temperature, rainfall and relative humidity across the year. So, this study involves investigation of affect of various storage conditions on seed viability to get useful information regarding the relative contribution of these factors to loss of seed viability and vigour during storage. The study provides in depth analysis of various biochemical changes take place during storage of Pongamia pinnata seeds.

The study was conducted to know the appropriate probability distribution for weekly reference crop evapotranspiration (ETr) values at desired probability levels for Solapur, Ahmednagar, Pune and Nasik stations of Maharashtra, India. ETr values were estimated by Penman-Monteith, Modified Penman, Hargreaves-Samani, Pan Evaporation, Blanney-Criddle, and Radiation methods. Based on the root mean square error, Hargraves-Samani found to be the best method for Solapur and Nasik stations and Modified Penman for Ahmednagar and Pune stations. The probability distribution functions selected were Normal, Log Normal, Gamma, Gumbel and Weibull's. Results of probability distribution analysis indicated that, more than one probability distributions were found suitable for finding weekly ETr values. ETr values estimated at 20 %, 60 % and 90 % probability levels in graphical representation for all the methods using the probability distribution of the best fitted were presented. The weekly values at 70 % probability level of ETr were determined and presented for ready reference.

Availability of large number of disease free genuine planting material is a major constraint in expanding area under pomegranate cultivation for which tissue culture can be explored as an alternative tool to fulfil the demand for elite planting material. In the first part of the study an efficient in vitro propagation protocol for pomegranate cv. G-137 (a superior clone of "Ganesh") has been developed. Improper hardening of in vitro raised plantlets leads to high field mortality and poor growth of plantlets which act as a hurdle in popularization of in vitro propagation in pomegranate. So, in the second part of the study four different arbuscular mycorrhizal fungi (AMF) strains namely, Glomus mosseae, Acaulospora laevis, Glomus manihotis and a mixed AMF strain were used as biohardening agents to improve survival and growth of in vitro raised pomegranate plantlets. The above said AMF strains were also used in this study to enhance the performance of pomegranate hardwood cuttings in terms of high success rate and subsequently improved growth, physiological and biochemical attributes of cutting derived plants.