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Introduction to Business Functions provides an overview of business
functions and covers the main business areas, namely human resource
management, marketing management, procurement and supply chain
management, operations management, financial management and
information management. These business areas are discussed within
the context of for-profit companies as well as providing some small
business perspectives for SMEs and entrepreneurs. The content
focuses on applications which take both products and services into
account. This will ensure that students understand how the
different business areas are interdependent and how they direct the
organisation towards its goals. The writing style is accessible and
engaging and will be suitable for students studying business
management at introductory level. The content has been written
specifically for students who have limited prior knowledge of the
different business functions and uses local and relevant examples
to illustrate theoretical concepts.
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