*Recommended newest editions published in 2013: Paperback (ISBN: 9781626549623) and Hardback (ISBN: 9781626549630)

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. And Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie s "How to Win Friends and Influence People" into a mega-seller.

"How to Write a Good Advertisement, " Schwab s classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective ad. Schwab shows us how to Get attention Build credibility Create winning layouts and choose the best ad size Test ad effectiveness Convert inquiries to sales Make special offers that dramatically increase response and sales

"How to Write a Good Advertisement" gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you ve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.

Das Buch behandelt Untersuchungs- und Prufmethoden fur alle Papierfaserstoffe (Zellstoffe, Holzstoffe, Altpapierfasern) und daraus hergestellte Erzeugnisse: Papier, Karton, Pappe. Es hilft bei der Identifizierung von Papierfaserstoffen und Hilfsstoffen (Morphologie, Gefugestruktur und Oberflache) mit Hilfe der Licht- und der Elektronenmikroskopie und zur technologischen Prufung und vergleichenden Bewertung der verschiedenen Papierfaserstoffe. Der zweite Band des mehrbandigen Gesamtwerkes setzt die Tradition des bekannten Korn/Burgstaller: "Handbuch fur Werkstoffprufung, Band IV: " "Papier- und Zellstoffprufung" fort."

*Recommended newest editions published in 2013: Paperback (ISBN: 9781626549623) and Hardback (ISBN: 9781626549630)

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. And Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie s "How to Win Friends and Influence People" into a mega-seller.

"How to Write a Good Advertisement, " Schwab s classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective ad. Schwab shows us how to Get attention Build credibility Create winning layouts and choose the best ad size Test ad effectiveness Convert inquiries to sales Make special offers that dramatically increase response and sales

"How to Write a Good Advertisement" gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you ve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.