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Schnittstellencontrolling - Ein Ansatz zur strategischen Steuerung von Marketing und Produktion (German, Paperback, 2005 ed.):... Schnittstellencontrolling - Ein Ansatz zur strategischen Steuerung von Marketing und Produktion (German, Paperback, 2005 ed.)
Prof Dr Klaus Bellmann; Frank Himpel, Oliver Bracht
R1,413 Discovery Miles 14 130
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Frank Himpel und Oliver Bracht prasentieren einen grundstandigen Ansatz zum Schnittstellencontrolling, der vor dem Hintergrund von Effektivitats- und Effizienzgesichtspunkten die systematisch gestaltete Interaktion von Marketing und Produktion ermoglicht, und entwickeln daruber hinaus Ausbaustufen zur Grundkonzeption."

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