Peter Ippolito and Gunter Fleitz are the `Identity Architects' mentioned in the title of this book - founders of Ippolito Fleitz Group and creators of thousands of inspiring design projects across the globe. Detailed in this monograph is a profound overview of the Stuttgart-based designers, showcasing the various creative fields in which the studio operates, which include numerous sectors of interior design to product and furniture design, as well as branding and communications. The approach that is typical for the IF Group's way of working is a very individual one, reacting in a highly creative way to the given architectural spaces and their functions. The result is not a trademark style, but a process of precisely building or strengthening a brand by way of visualising and transforming the client's identity using colour and light, as well as classic and new materials in innovative and surprising way. Designs tinged with humour also evidence a sense of tradition in the decorative elements used, sparking memories and emotions in the people who enter the rooms and buildings that have been designed by the studio. The book focuses on award-winning projects and gives an in-depth look at each sector, demonstrating the studio's strengths and inspirational vision. By explaining the design processes for creating interior architecture, it is a vital book for anyone in the design industry, from interior designer to manufacturer, and from architect to space designer, as well as students, agencies and professionals in the whole design sector.

Welcome to the hybrid home, in which the bathroom has become a temple of wellness, the living room an online couch, and the kitchen a lounge. Everything appears tidy and chic, perfect for social media. In the Instagram Age, even micro-apartments are mutating into semi-public places. The German journalist Oliver Herwig has been studying the transformation of living spaces and dream interiors for years. In this book, he portrays a society in the throes of digital transformation. The lines between work, leisure and rest have been blurred, as our homes become temporary, multipurpose work, fun and multimedia spaces; the office has invaded the home, and the world of smart shopping is always just a word away thanks to Alexa. Nothing quite fits anymore, yet everything must have its place. Welcome to the hybrid home. Easy reading about the difficult transitions in our living spaces Smart and analytical, the book reveals the hidden desires that shape how we live Designed and illustrated by Studio fur Gestaltung, Cologne Available in German and English

The future is looking old. We are currently at the threshold of the largest demographic transformation of modern times, the advent of the age of the senior citizen. What awaits us a" what kinds of products, what kinds of houses?

The fifty-and-over generation represents an enormous potential: in Germany alone, twenty million seniors have hundreds of billions of euros, but they hardly spend them for lack of suitable products.

This book provides answers from a sociological and design perspective for architects, designers, decision-makers, and firms who wish to respond to the demands of this diverse and discriminating target group. It investigates the various aspects of senior citizensa (TM) lives from tip to toe and offers technical articles as well as authentic case studies and reports.

Attractively laid out, fully illustrated, and with pointedly written texts, it is also aimed at the silver agers themselves, especially those who would like to find out what architecture and design can do to make their lives as pleasant and independent as possible.

Welcome to the hybrid home, in which the bathroom has become a temple of wellness, the living room an online couch, and the kitchen a lounge. Everything appears tidy and chic, perfect for social media. In the Instagram Age, even micro-apartments are mutating into semi-public places. The German journalist Oliver Herwig has been studying the transformation of living spaces and dream interiors for years. In this book, he portrays a society in the throes of digital transformation. The lines between work, leisure and rest have been blurred, as our homes become temporary, multipurpose work, fun and multimedia spaces; the office has invaded the home, and the world of smart shopping is always just a word away thanks to Alexa. Nothing quite fits anymore, yet everything must have its place. Welcome to the hybrid home. Easy reading about the difficult transitions in our living spaces Smart and analytical, the book reveals the hidden desires that shape how we live Designed and illustrated by Studio fur Gestaltung, Cologne Available in English and German