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This book examines the formation of a globally oriented sports
system in China, from the beginning of the reform process in 1978
to the present, focusing on the period after the Beijing 2008
Olympic Games. It analyses how this system has shaped domestic
social class identities and its role in international Chinese state
politics. Despite advances in the marketization of the sports
industry through previous eras, the Chinese state expanded
investment in a set of global sports following the heavily
government-directed drive towards national success at the 2008
Beijing Summer Olympic Games. This would be a time when the
government focused on policies set to service a growing domestic
middle-class and an increasingly wide-ranging set of international
interests, with sporting investments being at the heart of their
strategic plan. However, reform has proven difficult. The book
presents a well-rounded account of this effort with tennis and
soccer providing important case studies of the internal and
external dynamics of this time. As such, the book will be of
interest to researchers and students of globalization of sport,
those studying East Asian sports development, and those who are
interested in understanding China more broadly.
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