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The challenges faced by diversified corporations-firms that operate
in more than one industry or market-have changed over the years. In
this new edition, Olivier Furrer helps students of corporate
strategy to consider the impact of critical changes in resources,
businesses and headquarters roles on the firm's ability for
establishing and sustaining corporate advantage. New to this
edition are stimulating pedagogical features and additional
material such as a new chapter on the theoretical foundations of
multibusiness firms, along with a host of new examples from across
the world. A companion website supplements the book, providing
PowerPoint slides, a test bank of questions, and lists of suggested
case studies.
The challenges faced by diversified corporations-firms that operate
in more than one industry or market-have changed over the years. In
this new edition, Olivier Furrer helps students of corporate
strategy to consider the impact of critical changes in resources,
businesses and headquarters roles on the firm's ability for
establishing and sustaining corporate advantage. New to this
edition are stimulating pedagogical features and additional
material such as a new chapter on the theoretical foundations of
multibusiness firms, along with a host of new examples from across
the world. A companion website supplements the book, providing
PowerPoint slides, a test bank of questions, and lists of suggested
case studies.
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