Your one-stop guide to understanding Microeconomics Microeconomics For Dummies (with content specific to the UK reader) is designed to help you understand the economics of individuals. Using concise explanations and accessible content that tracks directly to an undergraduate course, this book provides a student-focused course supplement with an in-depth examination of each topic. This invaluable companion provides clear information and real-world examples that bring microeconomics to life and introduces you to all the key concepts. From supply and demand to market competition, you'll understand how the economy works on an individual level, and how it affects you every day. Before long, you'll be conversant in consumers, costs, and competition. Microeconomics is all about the behaviour of individual people and individual firms. It sounds pretty straightforward, but it gets complicated early on. You may not be an economist, but if you're a business student at university, the odds are you need to come to grips with microeconomics. That's where Microeconomics For Dummies comes in, walking you through the fundamental concepts and giving you the understanding you need to master the material. * Understand supply, demand, and equilibrium * Examine the consumer decision making process * Delve into elasticity and costs of production * Learn why competition is healthy and monopolies are not Even the brightest business students can find economics intimidating, but the material is essential to a solid grasp of how the business world works. The good news is that you've come to the right place.

Untangle the jargon and understand how you're involved in everyday economics If you want to get to grips with the basics of economics and understand a subject that affects British citizens on a daily basis, then look no further than Economics For Dummies . This easy to understand guide takes you through the world of economics from understanding micro- and macroeconomics to demystifying complex topics such as capitalism and recession. This updated edition walks you through the history, principles and theories of economics as well as breaking down all the complicated terminology, leaving you clued up on economics in no time. Getting to grips -- explore the science of economics and how people deal with scarcity Keeping an eye on it -- learn all about macroeconomics and how economists keep track of everything Watch patterns emerge -- understand why monitoring consumer behaviour is vital and all you need to know about microeconomics Your recession guide -- expert advice on recessions and a detailed look at why they occur Open the book and find: Why you should care about economics and how it affects you Tools to help you understand a recession A guide to seductive economic fallacies All you need to know on monetary and fiscal policies How supply and demand can be made easy Why it's vital to track consumer choices An in-depth look at a profit-maximising firm and the core of capitalism Guidance on property rights and wrongs Learn to: Look through economic history and spot the trends Understand micro- and macroeconomics Get to grips with consumer behaviour and its influence on the economy Spot the signs of a recession and see how economic decisions affect you