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The Meaning of Work in the New Economy (Hardcover, 2007 ed.): C. Baldry, P. Bain, P. Taylor, J Hyman, D. Scholarios, A. Marks,... The Meaning of Work in the New Economy (Hardcover, 2007 ed.)
C. Baldry, P. Bain, P. Taylor, J Hyman, D. Scholarios, …
R2,796 Discovery Miles 27 960 Ships in 10 - 15 working days

With economies and organizations undergoing change, understanding the nature of work and its significance to people presents a critical intellectual challenge with strong implications for policy and practice. Debates surrounding meanings and relevance of work in its contemporary setting have been hampered by a shortage of solid research findings. By drawing on a substantial body of evidence, this book challenges recent assumptions about work and raises the issues of work and employment onto broader policy and management agendas.

The Meaning of Work in the New Economy (Paperback, 1st ed. 2007): C. Baldry, P. Bain, P. Taylor, J Hyman, D. Scholarios, A.... The Meaning of Work in the New Economy (Paperback, 1st ed. 2007)
C. Baldry, P. Bain, P. Taylor, J Hyman, D. Scholarios, …
bundle available
R2,773 Discovery Miles 27 730 Ships in 10 - 15 working days

This book analyzes the multiple levels of meaning which people attach to work today, and the role of work in people's lives. By looking at call centres and software development, the book evaluates some of the claims made for the knowledge economy and argues that defining the work-life boundary is a constant problem for many workers

Introducing Marketing Research (Paperback): P. Baines Introducing Marketing Research (Paperback)
P. Baines
bundle available
R1,364 Discovery Miles 13 640 Ships in 12 - 17 working days

Baines and Chansarkar have written an introductory text for marketing and marketing research students. In addition, the text will appeal to marketing research practitioners new to the industry and marketing managers who commission research projects in the course of their work. The unique feature of the book is its balance between qualitative and quantitative aspects of marketing research. It includes extended coverage of important topics including international marketing research, business to business marketing research, secondary data collection and internet marketing research.

  • The authors have adopted a practical focus including numerous recent examples of research projects from their own consultancy and work experience.

  • The book is split into three parts: research design and methods, statistical considerations and contexts in marketing research.

  • The chapters are structured with work assignments as well as content so that the book can be used to conduct a twelve-part course in marketing research. Supplementary slides on the book's website (see below) will provide further material for either educators or market research trainers.
Forewords by Robert M. Worcester, Chairman, MORI and Visiting Professor at the London School of Economics and Dr David Smith, Chairman, Citigate DVL and Visiting Professor at the University of Hertfordshire Business School.

"…an excellent introductory marketing text. The examples and practical focus employed throughout make it both accessible and informative for student and practitioner alike" Dr John White, Senior Lecturer in Marketing, University of Plymouth

"Introducing Marketing Research is a text that clearly identifies the recursive and interdependent nature of the decision variables involved in the development of an effective research project. This alone distinguishes it from other marketing texts where the research process is presented as a set of linear, independent set of decisions which follow neatly one after the other to lead to a conclusion.It is also a text which will, by its project focus, serve as both a reference in a practitioner's professional library and as an introductory textbook for marketing undergraduates, postgraduates and other students in non-marketing courses who have an interest in the area."Joel Haire, Lecturer in Market Research, Swinburne University, Melbourne

Supplementary materials for lecturers adopting Introducing Marketing Research can be found on the website.

Colonel Josiah Wedgwood's Questionnaire - Members of Parliament 1885-1918 (Paperback, New): P. Baines Colonel Josiah Wedgwood's Questionnaire - Members of Parliament 1885-1918 (Paperback, New)
P. Baines
bundle available
R733 Discovery Miles 7 330 Ships in 12 - 17 working days

This book provides unique insights into the parliamentary experiences of MPs by using questionnaires completed by all those who had been elected to the House of Commons from 1885-1918.Analyses and summarises the questionnaire created by Josiah Wedgwood MP, the main initiator of the "History of Parliament" projectIncludes the surprisingly truthful and informative answers about their subjects' political and parliamentary careersAlso contains Wedgwood's often sharply observed biographies (reproduced in an appendix), and provides fascinating insights into a crucial period for the House of Commons

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