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Showing 1 - 4 of 4 matches in All Departments
With economies and organizations undergoing change, understanding the nature of work and its significance to people presents a critical intellectual challenge with strong implications for policy and practice. Debates surrounding meanings and relevance of work in its contemporary setting have been hampered by a shortage of solid research findings. By drawing on a substantial body of evidence, this book challenges recent assumptions about work and raises the issues of work and employment onto broader policy and management agendas.
This book analyzes the multiple levels of meaning which people attach to work today, and the role of work in people's lives. By looking at call centres and software development, the book evaluates some of the claims made for the knowledge economy and argues that defining the work-life boundary is a constant problem for many workers
Baines and Chansarkar have written an introductory text for marketing and marketing research students. In addition, the text will appeal to marketing research practitioners new to the industry and marketing managers who commission research projects in the course of their work. The unique feature of the book is its balance between qualitative and quantitative aspects of marketing research. It includes extended coverage of important topics including international marketing research, business to business marketing research, secondary data collection and internet marketing research.
"…an excellent introductory marketing text. The examples and practical focus employed throughout make it both accessible and informative for student and practitioner alike" Dr John White, Senior Lecturer in Marketing, University of Plymouth "Introducing Marketing Research is a text that clearly identifies the recursive and interdependent nature of the decision variables involved in the development of an effective research project. This alone distinguishes it from other marketing texts where the research process is presented as a set of linear, independent set of decisions which follow neatly one after the other to lead to a conclusion.It is also a text which will, by its project focus, serve as both a reference in a practitioner's professional library and as an introductory textbook for marketing undergraduates, postgraduates and other students in non-marketing courses who have an interest in the area."Joel Haire, Lecturer in Market Research, Swinburne University, Melbourne Supplementary materials for lecturers adopting Introducing Marketing Research can be found on the website.
This book provides unique insights into the parliamentary experiences of MPs by using questionnaires completed by all those who had been elected to the House of Commons from 1885-1918.Analyses and summarises the questionnaire created by Josiah Wedgwood MP, the main initiator of the "History of Parliament" projectIncludes the surprisingly truthful and informative answers about their subjects' political and parliamentary careersAlso contains Wedgwood's often sharply observed biographies (reproduced in an appendix), and provides fascinating insights into a crucial period for the House of Commons
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