Far too many people, when motivated to start a new business, plunge in without appreciating or understanding the ramifications of doing so. These pages highlight many of these ramifications, not to put anyone off, but to help them avoid some of the pitfalls that so often stand in the way of success. The characteristic of entrepreneurship that lurks in the breast of so many of our citizens means that at the grass roots there are many opportunities for the enterprising. In a population of sixty million, and rising, there is room for every kind of new business. The core problems that face any new business are the need to apply Professional Selling Skills and to rely on their own resources financially at the start. The former requires skilful, dedicated and enthusiastic application. The latter comes from redundancy money or other savings and support - NOT mortgaging one's home, and NOT borrowing from the Bank. A small number of new businesses require little Capital and can be run as a one man band. Most however, are best started in co-operation with one or two others who can contribute to the finances and share the work involved. For those who have the potential, but have been fearful of contemplating striking out on their own, it is hoped this work will encourage and inform them, and open the door to a long term and bright future.