There is widespread concern amongst consumers about the safety and acceptability of food, and there are clearly communication gaps between consumers, many food professionals and food industry. This book offers accounts of the two-way nature of this difficult communication process and steps that can be made to bridge these communication gaps in a variety of social and cultural environments. Individual chapters of the book analyze the roles of science, culture, and risk perception, and of mass media and attitudes towards eating. An additional section describes the interface between scientists and lay people with regard to policy-making and agricultural practice.

"An interesting and enlightening book well worth the time for someone who is grounded in the basics of spectroscopy, yet interested in newer techniques and applications... particularly useful in providing breadth for those whose work has caused them to narrow their appreciation of spectroscopy to one area." (Spectroscopy) "This book should be on the bookshelves of all chemists whose daily work involves the practical application of spectroscopy to chemical analysis." (Fresenius' J. of Analytical Chem.) ..".stands in style between an introduction to the various topics covered and near monographic treatments...meets a real need." (Faraday Transactions) "It covers an enormous amount of spectral theory and methodology in a condensed and readable format." (SIM News)

There is widespread concern amongst consumers about the safety and acceptability of food, and there are clearly communication gaps between consumers, many food professionals and food industry. This book offers accounts of the two-way nature of this difficult communication process and steps that can be made to bridge these communication gaps in a variety of social and cultural environments. Individual chapters of the book analyze the roles of science, culture, and risk perception, and of mass media and attitudes towards eating. An additional section describes the interface between scientists and lay people with regard to policy-making and agricultural practice.