Until very recently, popular belief held that business skills were not needed at charitable organizations. No longer. Far from interfering with an organization’s ability to provide needed services, techniques such as marketing, cash flow analysis, property management, and good use of technology all contribute to a charitable organization’s mission capability. Unlike a not-for-profit that thinks of itself as a charity, the successful not-for-profit is really a mission-based business. In an era of rapid change, increasing competition, and the need for more accountability to governments, foundations, insurers, and donors, knowing how to innovate, compete, and take reasonable risks on behalf of the mission is critical. It is, in short, the era of the social entrepreneur.

The skilled social entrepreneur has the ability to get the most mission out of the resources at hand–including traditional business techniques. Finally, here is a book that will help you learn their techniques. In Social Entrepreneurship, you will learn how successful social entrepreneurs:

• Focus on community wants and needs
• Match those with core competencies to provide the quality services
• Assess risk and gauge opportunity
• Develop new project ideas and test their feasibility
• Write a business plan
• Project finances in the plan
• Tap into new sources of funding
• Develop the idea of social entrepreneurship throughout the organization
• Make sure that mission, not money, is the bottom line

Also included are the seven essential steps of the not-for-profit business development process, real-world case studies, sample business plans, and a self-assessment process to determine if your organization is ready for social entrepreneurism. In addition to entrepreneurs, middle managers, policy setters, volunteers, and a host of other important staff members will get value from the mission-beneficial information in this book. Most important, Social Entrepreneurship will help you to help your organization succeed and thrive–and make your job more interesting and productive.

Praise for Social Entrepreneurship
The Art of Mission-Based Venture Development

"A great read . . . contains both the theoretical underpinnings and practical applications that those of us in nonprofit leadership badly need. I will share it with my management team and board."–Joseph M. Hafey, President and CEO, Public Health Institute

"A sound, practical guide for developing social entrepreneurs. Brinckerhoff makes taking mission-related business risks on behalf of the people served less risky with the step-by-step application of business ideas and techniques. Warnings, real-world examples, and hands-on advice keep the reader on track to sensible risk taking."–Connie Kirk, President and CEO, Tommy Nobis Center

"Peter C. Brinckerhoff’s new and masterfully written book has a lot of practical information in it for any organization that wants to learn how to become and stay entrepreneurial. Brinckerhoff provides the right kind of information to any organization interested in succeeding in a highly competitive and service-oriented environment . . . [and] stresses the importance of an organization’s encouraging innovation and risk only if it does not lose sight of its core values, its strengths, and its mission. That is excellent advice for any organization and for anyone who ventures into entrepreneurial waters."–Andrew H. Souerwine, PhD, Emeritus Professor of Management and Organization The School of Business Administration, University of Connecticut

FROM THE AUTHOR OF THE "BEST NEW NONPROFIT BOOK"!–The Alliance for Nonprofit Management

This practical, comprehensive, and easy-to-use workbook provides key tools to help managers of nonprofits ensure that their organization pursues its mission, meets the changing needs of the community–and has enough money to make ends meet–while also satisfying the demands of funders, clientele, boards, staff, and bankers. Designed to equip nonprofit managers and other nonprofit workers with the guidance they need to do their jobs and run their organizations more effectively and efficiently, this workbook is also a hands-on tool to help implement the ideas in the author’s highly regarded Mission-Based Management. Filled with indispensable checklists, worksheets, forms, displays, and hands-on suggestions, and including a companion CD-ROM, the Workbook will show you how to smoothly and successfully:

• Hone your organization’s core competencies
• Focus your resources
• Improve overall mission capability
• Get the most out of group discussions
• Utilize self-assessment tools

... and much more to help you and all involved help your organization achieve its mission

The First and Only Complete Guide to Successfully Managing Faith-Based Organizations Faith-Based Management Written by a leading international expert on faith-based management, this book describes proven management strategies and techniques developed at some of the world’s most successful places of worship and faith-based service organizations. It also supplies you with a complete action plan for quickly implementing them in your organization. Peter Brinckerhoff begins by exploring the unique challenges faced by managers of faith-based organizations. He then identifies the seven key characteristics of a successful faith-based organization and provides you with clear, easy-to-follow guidelines on how to:

• Assess and examine your organization’s strengths and weaknesses
• Clearly define staff roles and responsibilities
• Delegate, evaluate, discipline, and motivate paid staff
• Find, train, motivate, and hold on to top-notch volunteers
• Generate budgets and financial reports and implement financial controls
• Improve your leadership skills
• Conduct sophisticated, cost-effective marketing compaigns that work
• Create strategic, business, and marketing plans

"Brinckerhoff has captured the essence of faith-based management in his latest book. He has successfully integrated proven management concepts and ideas with the spiritual mission that distinguishes faith-based organizations. A must-read for volunteers and staff." —Dana R. Todsen, ACFRE President and CEO Baptist Health Foundation, Inc. Birmingham, Alabama "Faith-Based Management is a concise, accurate, and practical book. It will be a very helpful resource for leaders who are trying to unite faith and mission in today’s world." —The Reverend Dr. John R. Buzza Hope Presbyterian Church and Community Ministry Center Springfield, Illinois "Faith-Based Management offers the fourth important contribution in Peter Brinckerhoff’s management series for not-for-profit executives. If mission, finance, and marketing are important to not-for-profits’ success, core values and beliefs are essential to the faith-based not-for-profits’ very existence. Peter once again challenges and provokes thoughtful reflection while providing the reader with a pragmatic prescription for improving the overall management of the faith-based organization. He challenges each of us to accept full responsibility for carrying out God’s work. He shows us a way." —Reid S. Thebault President and CEO YMCA of Metropolitan Detroit

The only nonprofit management book you must have-in an exciting new edition

As a nonprofit manager, you have to be more effective and more efficient than ever to win funding and support to ensure your organization pursues its mission, meets community needs, and maintains its budget, while juggling the demands of funders, clientele, boards, staff, and community. This Third Edition of "Mission-Based Management "provides comprehensive, hands-on guidance that addresses your unique concerns as a nonprofit manager and policy-maker
Addresses the effects of SOX, organizational transparency, new technologies, technology planning, and marketing in today's environmentIs written by a nationally recognized expert who has trained thousands of nonprofit managers in hundreds of seminars on the best practices in nonprofit managementIncludes in each chapter a recap and a list of questions for group discussion

More than ever before, as a nonprofit manager, you want and need practical guidance on how to do your job and run your organization more effectively and efficiently. And more than ever before, "Mission-Based Management, Third Edition" provides the definitive answer.