Television, since its invention, has been considered to be a social link between people. Continually enhanced by innovation, the next frontier for this technological phenomenon will focus on the actual natural capabilities of the medium. Social Interactive Television: Immersive Shared Experiences and Perspectives combines academic and industry research to provide the first publication of its kind to discuss the future emergence of experiences and services through interactive television. Concentrating on system and interaction design, as well as evaluation methods that focus on social experiences around interactive television, this book provides practitioners, academicians, researchers, and developers with the most relevant, current, and interesting findings on the topic.

This book constitutes the refereed proceedings of the 5th European Conference on Interactive Television, EuroITV 2007, held in Amsterdam, The Netherlands in May 2007.

The 24 revised full papers were carefully reviewed and selected from 80 submissions. The volume combines papers from academia and industry covering a wide range of areas such as media studies, audiovisual design, multimedia, human-computer interaction, and management. The papers are organized in topical sections on social TV systems, user studies, the future of TV, social TV evaluation, personalisation, and mobile TV.