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When Firms Change Direction (Hardcover): Anne Sigismund Huff, James Oran Huff, Pamela Barr When Firms Change Direction (Hardcover)
Anne Sigismund Huff, James Oran Huff, Pamela Barr
R1,278 R1,126 Discovery Miles 11 260 Save R152 (12%)
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The authors advance a new theory of the firm that incorporates behavioural and economic theories with cognitive theory. The book makes a case for predicting strategic change in firms.

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