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How to Build Social Science Theories (Hardcover): Pamela J. Shoemaker, James William Tankard, Dominic L. Lasorsa How to Build Social Science Theories (Hardcover)
Pamela J. Shoemaker, James William Tankard, Dominic L. Lasorsa
R5,782 Discovery Miles 57 820 Ships in 12 - 17 working days

As straightforward as its title, How to Build Social Science Theories sidesteps the well-traveled road of theoretical examination by demonstrating how new theories originate and how they are elaborated. Essential reading for students of social science research, this book traces theories from their most rudimentary building blocks (terminology and definitions) through multivariable theoretical statements, models, the role of creativity in theory building, and how theories are used and evaluated. Authors Pamela J. Shoemaker, James William Tankard, Jr., and Dominic L. Lasorsa intend to improve research in many areas of the social sciences by making research more theory-based and theory-oriented.

The book begins with a discussion of concepts and their theoretical and operational definitions. It then proceeds to theoretical statements, including hypotheses, assumptions, and propositions.  Theoretical statements need theoretical linkages and operational linkages; this discussion begins with bivariate relationships, as well as three-variable, four-variable, and further multivariate relationships.  The authors also devote chapters to the creative component of theory-building and how to evaluate theories.

How to Build Social Science Theories is a sophisticated yet readable analysis presented by internationally known experts in social science methodology. It is designed primarily as a core text for graduate and advanced undergraduate courses in communication theory. It will also be a perfect addition to any course dealing with theory and research methodology across the social sciences. Additionally, professional researchers will find it an indispensable guide to the genesis, dissemination, and evaluation of social science theories.


Communication Campaigns About Drugs - Government, Media, and the Public (Paperback): Pamela J. Shoemaker Communication Campaigns About Drugs - Government, Media, and the Public (Paperback)
Pamela J. Shoemaker
R1,081 Discovery Miles 10 810 Ships in 12 - 17 working days

First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

Gatekeeping Theory (Hardcover, New): Pamela J. Shoemaker, Timothy  Vos Gatekeeping Theory (Hardcover, New)
Pamela J. Shoemaker, Timothy Vos
R4,551 Discovery Miles 45 510 Ships in 12 - 17 working days

Gatekeeping is one of the mediaa (TM)s central roles in public life: people rely on mediators to transform information about billions of events into a manageable number of media messages. This process determines not only which information is selected, but also what the content and nature of messages, such as news, will be. Gatekeeping Theory describes the powerful process through which events are covered by the mass media, explaining how and why certain information either passes through gates or is closed off from media attention. This book is essential for understanding how even single, seemingly trivial gatekeeping decisions can come together to shape an audiencea (TM)s view of the world, and illustrates what is at stake in the process.

News Around the World - Content, Practitioners, and the Public (Hardcover): Pamela J. Shoemaker, Akiba A. Cohen News Around the World - Content, Practitioners, and the Public (Hardcover)
Pamela J. Shoemaker, Akiba A. Cohen
R4,902 Discovery Miles 49 020 Ships in 12 - 17 working days

What's news? A front-page news story in the United States might not appear in a newspaper in China. Or a minor story on German television may be all over the airwaves in India. But "News Around the World" shows that the underlying nature of news is much the same the world over and that people--no matter what their jobs or their status in society--tend to hold similar notions of newsworthiness.
In this richly detailed study of international news, news makers and the audience, the authors have undertaken exhaustive original research within two cities--one major and one peripheral--in each of ten countries: Australia, Chile, China, Germany, India, Israel, Jordan, Russia, South Africa, and the United States. The nations were selected for study based on a central principle of maximizing variation in geographic locations, economic and political systems, languages, sizes, and cultures. The remarkable scope of the research makes this the most comprehensive analysis of newsworthiness around the globe:
- 10 countries studied, each with a university country director
- 2 cities in each country examined, one major and one peripheral
- 60 news media studied (newspapers, television, and radio news programs), resulting in 32,000+ news items analyzed
- 80 focus groups with journalists, public relations practitioners, and audience members
- 2,400 newspaper stories ranked according to newsworthiness and compared with how prominently they were published.
"News Around the World "provides remarkable insight into how and why news stories are reported, testing and improving a theory of cross-cultural newsworthiness, It is essential reading for anyone seeking to understand internationalmedia and journalism.

Communication Campaigns About Drugs - Government, Media, and the Public (Hardcover): Pamela J. Shoemaker Communication Campaigns About Drugs - Government, Media, and the Public (Hardcover)
Pamela J. Shoemaker
R2,934 Discovery Miles 29 340 Ships in 12 - 17 working days

First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

Gatekeeping Theory (Paperback): Pamela J. Shoemaker, Timothy  Vos Gatekeeping Theory (Paperback)
Pamela J. Shoemaker, Timothy Vos
R1,296 Discovery Miles 12 960 Ships in 12 - 17 working days

Gatekeeping is one of the mediaa (TM)s central roles in public life: people rely on mediators to transform information about billions of events into a manageable number of media messages. This process determines not only which information is selected, but also what the content and nature of messages, such as news, will be. Gatekeeping Theory describes the powerful process through which events are covered by the mass media, explaining how and why certain information either passes through gates or is closed off from media attention. This book is essential for understanding how even single, seemingly trivial gatekeeping decisions can come together to shape an audiencea (TM)s view of the world, and illustrates what is at stake in the process.

Mediating the Message in the 21st Century - A Media Sociology Perspective (Hardcover, Revised): Pamela J. Shoemaker, Stephen D.... Mediating the Message in the 21st Century - A Media Sociology Perspective (Hardcover, Revised)
Pamela J. Shoemaker, Stephen D. Reese
R5,036 Discovery Miles 50 360 Ships in 12 - 17 working days

Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.

News Around the World - Content, Practitioners, and the Public (Paperback, New Ed): Pamela J. Shoemaker, Akiba A. Cohen News Around the World - Content, Practitioners, and the Public (Paperback, New Ed)
Pamela J. Shoemaker, Akiba A. Cohen
R1,415 Discovery Miles 14 150 Ships in 12 - 17 working days

What's news? A front-page news story in the United States might not appear in a newspaper in China. Or a minor story on German television may be all over the airwaves in India. But "News Around the World" shows that the underlying nature of news is much the same the world over and that people--no matter what their jobs or their status in society--tend to hold similar notions of newsworthiness.
In this richly detailed study of international news, news makers and the audience, the authors have undertaken exhaustive original research within two cities--one major and one peripheral--in each of ten countries: Australia, Chile, China, Germany, India, Israel, Jordan, Russia, South Africa, and the United States. The nations were selected for study based on a central principle of maximizing variation in geographic locations, economic and political systems, languages, sizes, and cultures. The remarkable scope of the research makes this the most comprehensive analysis of newsworthiness around the globe:
- 10 countries studied, each with a university country director
- 2 cities in each country examined, one major and one peripheral
- 60 news media studied (newspapers, television, and radio news programs), resulting in 32,000+ news items analyzed
- 80 focus groups with journalists, public relations practitioners, and audience members
- 2,400 newspaper stories ranked according to newsworthiness and compared with how prominently they were published.
"News Around the World "provides remarkable insight into how and why news stories are reported, testing and improving a theory of cross-cultural newsworthiness, It is essential reading for anyone seeking to understand internationalmedia and journalism.

Mediating the Message in the 21st Century - A Media Sociology Perspective (Paperback, 3 Rev Ed): Pamela J. Shoemaker, Stephen... Mediating the Message in the 21st Century - A Media Sociology Perspective (Paperback, 3 Rev Ed)
Pamela J. Shoemaker, Stephen D. Reese
R1,970 Discovery Miles 19 700 Ships in 12 - 17 working days

Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.

How to Build Social Science Theories (Paperback, New): Pamela J. Shoemaker, James William Tankard, Dominic L. Lasorsa How to Build Social Science Theories (Paperback, New)
Pamela J. Shoemaker, James William Tankard, Dominic L. Lasorsa
R4,446 Discovery Miles 44 460 Ships in 10 - 15 working days

As straightforward as its title, How to Build Social Science Theories sidesteps the well-traveled road of theoretical examination by demonstrating how new theories originate and how they are elaborated. Essential reading for students of social science research, this book traces theories from their most rudimentary building blocks (terminology and definitions) through multivariable theoretical statements, models, the role of creativity in theory building, and how theories are used and evaluated. Authors Pamela J. Shoemaker, James William Tankard, Jr., and Dominic L. Lasorsa intend to improve research in many areas of the social sciences by making research more theory-based and theory-oriented.

The book begins with a discussion of concepts and their theoretical and operational definitions. It then proceeds to theoretical statements, including hypotheses, assumptions, and propositions.  Theoretical statements need theoretical linkages and operational linkages; this discussion begins with bivariate relationships, as well as three-variable, four-variable, and further multivariate relationships.  The authors also devote chapters to the creative component of theory-building and how to evaluate theories.

How to Build Social Science Theories is a sophisticated yet readable analysis presented by internationally known experts in social science methodology. It is designed primarily as a core text for graduate and advanced undergraduate courses in communication theory. It will also be a perfect addition to any course dealing with theory and research methodology across the social sciences. Additionally, professional researchers will find it an indispensable guide to the genesis, dissemination, and evaluation of social science theories.


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