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Innovate your way toward growth using practical, research-backed
frameworks The Art of Opportunity offers a path toward new growth,
providing the perspective and methods you need to make innovation
happen. Written by a team of experts with both academic and
industry experience and a client roster composed of some of the
world s leading companies this book provides you with the necessary
tools to help you capture growth instead of chasing it. The visual
frameworks and research-based methodology presented in The Art of
Opportunity merge business design thinking and strategic innovation
to help you change your growth paradigm. You ll learn creative and
practical methods for exploring growth opportunities and employ a
new approach for identifying what opportunity looks like in the
first place. Put aside the old school way of focusing on new
products and new markets, to instead applying value creation to
find your new opportunity, craft your offering, design your
strategy and build new growth ventures. The changing business
ecosystem is increasingly pushing traditional thinking out to
pasture. New consumers and the new marketplace are demanding a
profound adjustment to the way companies plan and execute growth
strategies. This book gives you the tools to create your roadmap
toward the new state of growth, and gain invaluable insight into a
new way of thinking. The Art of Opportunity will help you to: *
Start looking at business growth from a new perspective * Create
value for the customers, company and ecosystem * Innovate
strategically and design new business models * Develop a new active
business design thinking approach to innovation Your company s goal
is to grow, and to turn non-customers into customers. The old ways
are becoming less tenable and less cost-effective. The Art of
Opportunity outlines the new growth paradigm and gives you a solid
framework for putting new ideas into practice.
Orphaned at a young age, sixteen-year-old Tom Lee has spent his
life on a wagon, travelling around the west during and after the
Civil War with his Uncle Isaiah, a "patented medicine" salesman.
Tom loved the carefree life, the daily adventures, learning not
only from his uncle's books but also from his experiences living
outdoors. He became an excellent horseman and "wagoneer," a crack
shot, and tracker. But his idyllic, nomadic life is abruptly
interrupted when a werewolf kills his uncle. After his own
near-death brush with the demon, Tom vows to find and kill it to
revenge his uncle's death, and then carry on with his independent
lifestyle. His quest becomes complicated, however, as he is thrust
into relationships with six orphaned, throw-away kids, and by
encounters with zealous lawmen and scheming bad guys.
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