Data Science, Analytics and Machine Learning with R explains the principles of data mining and machine learning techniques and accentuates the importance of applied and multivariate modeling. The book emphasizes the fundamentals of each technique, with step-by-step codes and real-world examples with data from areas such as medicine and health, biology, engineering, technology and related sciences. Examples use the most recent R language syntax, with recognized robust, widespread and current packages. Code scripts are exhaustively commented, making it clear to readers what happens in each command. For data collection, readers are instructed how to build their own robots from the very beginning. In addition, an entire chapter focuses on the concept of spatial analysis, allowing readers to build their own maps through geo-referenced data (such as in epidemiologic research) and some basic statistical techniques. Other chapters cover ensemble and uplift modeling and GLMM (Generalized Linear Mixed Models) estimations, both linear and nonlinear.

Data Science for Business and Decision Making covers both statistics and operations research while most competing textbooks focus on one or the other. As a result, the book more clearly defines the principles of business analytics for those who want to apply quantitative methods in their work. Its emphasis reflects the importance of regression, optimization and simulation for practitioners of business analytics. Each chapter uses a didactic format that is followed by exercises and answers. Freely-accessible datasets enable students and professionals to work with Excel, Stata Statistical Software (R), and IBM SPSS Statistics Software (R).