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This innovative edited collection presents new insights into
emerging debates around digital communication practices. It brings
together research by leading international experts to examine
methods and approaches, multimodality, face and identity, across
five thematically organised sections. Its contributors revise
current paradigms in view of past, present, and future research and
analyse how users deploy the wealth of multimodal resources
afforded by digital technologies to undertake tasks and to enact
identity. In its concluding section it identifies the ideologies
that underpin the construction of digital texts in the social
world. This important contribution to digital discourse studies
will have interdisciplinary appeal across the fields of
linguistics, socio-linguistics, pragmatics, discourse analysis,
gender studies, multimodality, media and communication studies.
This innovative edited collection presents new insights into
emerging debates around digital communication practices. It brings
together research by leading international experts to examine
methods and approaches, multimodality, face and identity, across
five thematically organised sections. Its contributors revise
current paradigms in view of past, present, and future research and
analyse how users deploy the wealth of multimodal resources
afforded by digital technologies to undertake tasks and to enact
identity. In its concluding section it identifies the ideologies
that underpin the construction of digital texts in the social
world. This important contribution to digital discourse studies
will have interdisciplinary appeal across the fields of
linguistics, socio-linguistics, pragmatics, discourse analysis,
gender studies, multimodality, media and communication studies.
The aim of this volume is to offer an international panorama of
gendered and sexualised experiences, with new and original data
collected from a variety of cultural settings and sociopolitical
contexts. We look at many parts of the world (Japan, Sweden,
Poland, Cyprus, Spain, US, Australia, Canada, Hungary) with
different assumptions and expectations, often revealing various
research practices and traditions. Gendered or sexualized
discourses are unstable constructions, in permanent transition, in
a perpetual struggle to gain social legitimacy and to counter the
workings of opposite discourses. They constitute privileged vantage
points from which one can observe and judge power relationships.
New identities are created and reproduced, refused and challenged.
This volume explores, among other issues, the perpetuation of
hegemonic masculinity in Evangelical universities; the
pharmaceutical industry's promotion of biometaphors involving a
shopping strategy which revolves around compulsory heterosexuality;
the perpetuation of Greek-Cypriot men's sexual superiority over
women; the Catholic Church's attempt to impose a restrictive view
of religion and of sexual ethics; the consolidation of American TV
shopping channels as a setting where middle-class femininity and
consumption are linked stereotypically; the negotiation of gender-
and sex-related norms in groups of British Bangladeshi girls. Even
heterosexuality, as the unmarked form of sexual identity and the
primary site for the reproduction of gender difference, needs to
reassert its normative and prescriptive status, maybe through the
silent workings of tradition. By suggesting the concept of
transition, we resist seeing the idea of identity as a fixed and
definitive category. Gender and sexual identities are never at
rest. One is never finished developing into a woman or a man, or
any other gender/sexual identity. Contributors include: Joan
Pujolar, Andrea Simon-Maeda, Allyson Jule, Stina Ericsson,
Agnieszka Kielkiewicz-Janowiak, Joanna Pawelczyk, Nora Schleicher,
Elli Doukanari, Pilar Garces-Conejos, Lidia Tanaka, Jose
Santaemilia and Pia Pichler.
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