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This book investigates the politics of transatlantic trade,
specifically the Transatlantic Trade and Investment Partnership
negotiations. Using a novel approach, the authors analyze the
rhetorical choices made by opponents and supporters of an
agreement, and the logical behind their arguments. Opponents used
emotive frames and strategically chosen issues to increase public
opposition to the negotiations; supporters countered, but also
accommodated, parts of opponents' rhetoric in hopes of quelling
discontent. The study also highlights the resulting changes to EU
trade policy, thus contributing to the literatures on trade policy,
politicization, and rhetorical analysis.
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