Japan Agricultural Cooperatives (JA), a nationwide network of farm cooperatives, is under increasing pressure to expand farmer incomes by adapting coop strategies to changing market incentives. Some coops have adapted more successfully than others. In Betting on the Farm, Patricia L. Maclachlan and Kay Shimizu attribute these differences to three sets of local variables: resource endowments and product-specific market conditions, coop leadership, and the organization of farmer-members behind new coop strategies. Using in-depth case studies and profiles of different types of farmers, Betting on the Farm also explores the evolution of the formal and informal institutional foundations of postwar agriculture; the electoral sources of JA's influence; the interactive effects of economic liberalization and demographic pressures (an aging farm population and acute shortage of farm successors) on the propensity for change within the farm sector; and the diversification of Japan's traditional farm households and the implications for farmer ties with JA.

In The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring together an array of scholars who explore the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture. As the world's second-largest economy, Japan has long engaged in a vibrant consumerism tempered by deeply held beliefs about morality, thrift, community, and national identity. Its neighbors in East and Southeast Asia-South Korea, China, Malaysia, and Singapore-have likewise anxiously balanced consumption and saving.

The first comparative volume to examine global phenomena of consumer culture from the perspective of East Asia, this book analyzes not only the attractions of mass consumption but also the many discontents and dilemmas that arise from consumerism. Placing Japan and the United States in a transnational context, the book's contributors find that European countries more closely resemble Japan than they do the United States in their saving rates, consumption levels, environmental concerns, and discomfort with consumer credit.

The Ambivalent Consumer offers a useful perspective on the political economies of consumption to address such pressing topics as movements against genetically modified foods; shifting relations among consumers, producers, and states; the differential influence of gender on consumption; and conflicting consumer attitudes toward globalization.

Contributors: Takatsugu Akaishi, Nagasaki University;Lizabeth Cohen, Harvard University;Deborah S. Davis, Yale University;Sheldon Garon, Princeton University;Andrew Gordon, Harvard University;Charles Yuji Horioka, Osaka University;Patricia L. Maclachlan, University of Texas at Austin;Laura C. Nelson, California State University, East Bay;Takao Nishimura, Yokohama National University;Jordan Sand, Georgetown University;Sven Steinmo, University of Colorado at Boulder;Frank Trentmann, Birkbeck College, University of London;Shunya Yoshimi, Tokyo University"

Providing comparisons to the United States and Britain, this book examines Japan's postwar consumer protection movement. Organized largely by and for housewives and spurred by major cases of price gouging and product contamination, the movement led to the passage of basic consumer protection legislation in 1968. Although much of the story concerns the famous "iron triangle" of big business, national bureaucrats, and conservative party politics, Maclachlan takes a broader perspective. She points to the importance of activity at the local level, the role of minority parties, the limited utility of the courts, and the place of lawyers and academics in providing access to power. These mild social strategies have resulted in a significant amount of consumer protection.

In 2001, Prime Minister Koizumi Jun'ichiro launched a crusade to privatize Japan's postal services. The plan was hailed as a necessary structural reform, but many bemoaned the loss of traditional institutions and the conservative values they represented. Few expected the plan to succeed, given the staunch opposition of diverse parties, but four years later it appeared that Koizumi had transformed not only the post office but also the very institutional and ideological foundations of Japanese finance and politics. By all accounts, it was one of the most astonishing political achievements in postwar Japanese history. Patricia L. Maclachlan analyzes the interplay among the institutions, interest groups, and leaders involved in the system's evolution from the early Meiji period until 2010. Exploring the postal system's remarkable range of economic, social, and cultural functions and its institutional relationship to the Japanese state, this study shows how the post office came to play a leading role in the country's political development. It also looks into the future to assess the resilience of Koizumi's reforms and consider the significance of lingering opposition to the privatization of one of Japan's most enduring social and political sanctuaries.