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E-Commerce und Datenschutzrecht im Konflikt - HMD Best Paper Award 2015 (Paperback, 1. Aufl. 2016): Patricia Lotz E-Commerce und Datenschutzrecht im Konflikt - HMD Best Paper Award 2015 (Paperback, 1. Aufl. 2016)
Patricia Lotz
R511 Discovery Miles 5 110
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Patricia Lotz behandelt Rechtsfragen zum Einsatz moderner Marketingformen und gibt einen ersten Überblick über die Fallstricke, die sich dem E-Commerce in Zukunft vor allem im Bereich des Datenschutzes stellen werden. Die Autorin zeigt gleichzeitig mögliche Lösungswege auf. Aus rechtlicher Sicht bespricht sie Webtracking, Geolokalisierung und Social Plugins. Zudem gibt sie eine Übersicht über die Integration von E-Payment-Lösungen.

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