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This book makes an original contribution to the fields of
sociolinguistics, language planning policy and Chinese language
studies. It examines the effectiveness of the Singapore's Speak
Mandarin Campaign in changing the language use of dialect speakers
towards Mandarin.Singapore may be only "a small red dot" and barely
visible on the world's map. However, its complex and dynamic
linguistic diversity and its quadrilingual educational system make
it a unique and fascinating research site for examining deliberate
language planning on the part of governmental authorities. 2017
marks the 38th anniversary of the Speak Mandarin Campaign, a
focused language-planning policy aimed at changing the deeply
entrenched sociolinguistic habits of Chinese Singaporeans who are
used to speaking Chinese dialects. This book provides a revealing
update on dialect speakers' attitudes towards the campaign by
including discussions and other related issues such as the recent
call for the revitalisation of Chinese dialects by younger dialect
speakers, Chinese students' attitude towards learning Mandarin in
schools, the encroachment of English in the home environment, the
spread and dominance of English in the local linguistic landscape,
and the challenges of maintaining Mandarin as a language of use and
preference.
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