The Ottawa Anesthesia Primer is an essential primary text for medical students and residents completing a rotation in anesthesia. Written by over 40 authors and edited by Dr. Patrick Sullivan, the Ottawa Anesthesia Primer updates their previous popular text entitled Anesthesia for Medical Students. General and specific learning objectives have been carefully identified and can be tailored to the students unique needs during their rotation. In addition, each chapter begins with learning objectives and key points for the student. Throughout the text, emphasis has been given to knowledge, procedures and skills with a focus on preoperative assessment, securing intravenous access, airway management, basic resuscitation skills, acute pain management and the safe use of local anesthetics. Additionally, within the Primer's 26 chapters, anesthesiologists, anesthesia residents and physicians from other specialties will find valuable discussions on advanced topics including management of the difficult airway, regional anesthesia, acute pain, chronic pain, obstetrical anesthesia, management of the circulation and adult and neonatal resuscitation to name just a few. The revised text was renamed the Ottawa Anesthesia Primer recognizing that the content is suitable for medical care providers practicing in a wide variety of roles. Accompanying videos and hyperlinks to reference articles provide clinicians with immediate access up-to-date landmark articles. The reader has the option of viewing the Primer in a print or electronic format. The electronic ePrimer is available as an iBook that can be purchased for use on an iPad by downloading a free Apple application called iBooks. It is also available as an ePub version and a DRM pdf for viewing on other electronic readers. The ePrimer offers URL links, video links, and expanded case problem discussions. Selected URL addresses for additional resources are listed in the printed version of the Primer.

Scenario Selling: Technology and the Future of Professional Selling is a book about professional selling - what salespeople do with and for customers - and how it's changing due to advances in technology. Since 1997 sales-technology expert Patrick Sullivan and psychologist Dr. David Lazenby have studied how technology has historically altered successful sales tools and methods. This book is the result of that research. Readers will gain an understanding of the changes required for salespeople and the selling profession to survive and thrive in the Digital Age.
The development and widespread use of Digital-Age technologies has resulted in and continues to introduce significant changes in the way people live, work, learn, buy, and sell. Will technology eliminate the need for salespeople?
Within these pages you'll discover why today's Digital-Age technologies may well replace many salespeople; and be introduced to perhaps the only sales method and toolset that will make salespeople irreplaceable: ScenarioSellingSM.
ScenarioSelling isn't a new sales technique...it's a new sales process. It represents the first major change in sales process since consultative selling was introduced over 40 years ago. ScenarioSelling provides the logic and framework for a whole new way of selling - a model that will surpass the current paradigm of consultative selling in productivity, personal touch, and professionalism.
ScenarioSelling explains the knowledge, skills, and tools required for just-in-time (fast) professional selling. It results in a significant reduction in the time required for complex decisions and sales, which can be reduced to hours rather than weeks or months whiledramatically improving the customer's sales or service experience.
Are you willing to be influenced to improve the way that you sell? If not, don't read this book. Those who understand this system will create more value for their customers, provide a better customer experience, build stronger customer relationships, gain a competitive advantage in the marketplace, and thrive. Those who don't may lose out to competitors who will.

Induced pluripotent stem (iPS) cell technology has paved new ways for disease modelling and drug discovery. Disease modelling with the differentiated neuronal cells from patient-specific iPS cells partially recapitulated the phenotypes of spinal muscular atrophy, familial dysautonomia and Rett syndrome. In this book, the authors present current research in the study of induced stem cells, including the cryopreservation of pluipotent stem cells; tissue engineering approaches using bioactive ceramics towards bone regeneration; induced pluripotent stem cell-derived hepatocytes as an alternative to human adult hepatocytes; iPS technology for studying neurodegenerative diseases and iPS from cord blood cells.