Secret lunches, off-the-record briefings, the leaking of confidential information and tightly-organized media launches - the well-known world of modern political spin. But is this really a new phenomenon or have politicians been manipulating the press for as long as newspapers have existed? In this important new book, Paul Brighton shows that spin is not something dreamed up by modern, media-savvy politicians. In fact, it was one of the best-kept political secrets of the eighteenth and nineteenth centuries. From Peel and Palmerston to Gladstone and Disraeli, Prime Ministers have all tried to manipulate the press to a greater or lesser extent. Brighton uncovers the covert contacts between Westminster and Fleet Street and reveals how the Victorian occupants of 10 Downing Street secretly conveyed their viewpoints via the newspapers. For the first time, "Original Spin" tells the whole, unvarnished, story.

Written by two practitioner-academics (who between them have more than fifty years of news industry experience), News Values for the 21st Century analyses the shape of the news industry - a world of rolling news and multimedia platforms, and a world where broadcast news is increasingly considered another element of show business.

Detailed chapters include critiques of existing theories, close study of the newspaper, radio, television and internet news channels, plus informative chapters on the many factors that shape the news we read, watch and hear including the role of the citizen journalist, user-generated content, spin doctors, and the new wave of press barons. Further chapters provide detailed analysis of the way in which the same story is treated across different media channels, and how journalists and editors work to keep breathing new life into rolling news stories.