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Secret lunches, off-the-record briefings, the leaking of
confidential information and tightly-organized media launches - the
well-known world of modern political spin. But is this really a new
phenomenon or have politicians been manipulating the press for as
long as newspapers have existed? In this important new book, Paul
Brighton shows that spin is not something dreamed up by modern,
media-savvy politicians. In fact, it was one of the best-kept
political secrets of the eighteenth and nineteenth centuries. From
Peel and Palmerston to Gladstone and Disraeli, Prime Ministers have
all tried to manipulate the press to a greater or lesser extent.
Brighton uncovers the covert contacts between Westminster and Fleet
Street and reveals how the Victorian occupants of 10 Downing Street
secretly conveyed their viewpoints via the newspapers. For the
first time, "Original Spin" tells the whole, unvarnished, story.
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