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Whether responding to tender from a potential client or pitching a
new IT project to the Board, a well-written proposal can be the
difference between success and failure. IT Project Proposals:
Writing to Win can help you to create high quality, persuasive
proposals that will stand out from the crowd. The author explains
how to determine the reader's basis of decision and the writer's
unique selling points. It discusses the structuring of documents,
the secrets behind persuasive writing, and the basic grammar and
punctuation rules that will prevent writers from destroying a good
argument through bad presentation. Case studies and numerous
examples show how the techniques described can be used in real-life
situations. The book also introduces an automated questionnaire
allowing any IT proposal to be reviewed and rated. Written for IT
managers, consultants and anyone else producing internal or
commercial proposals promoting software products or services.
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