Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

The focus of Copley's Essentials of Accounting for Governmental and Not-for-Profit Organizations, 15th edition is on the preparation of external financial statements which is a challenge for governmental reporting. Consistent with previous editions, the new 15th edition is best suited for instructors wanting to provide students with more concise coverage of the material with an approach similar to that used in practice. Specifically, day to day events are recorded at the fund level using the basis of accounting for fund financial statements. Governmental activities are recorded using the modified accrual basis. The fund-basis statements are then used as input in the preparation of government-wide statements. The preparation of government-wide statements is presented in an Excel worksheet.

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

All eight episodes of the maritime adventure series based on the novels by C.S. Forester. Full of action, intrigue and romance, Horatio Hornblower (Ioan Gruffudd) battles against the sins of the sea and discovers the true relationship between the French, the English and the Irish. Episodes comprise: 'The Even Chance', 'The Examination for Lieutenant', 'The Duchess and the Devil', 'The Frogs and the Lobsters', 'Mutiny', 'Retribution', 'Loyalty' and 'Duty'.

The focus of Copley's Essentials of Accounting for Governmental and Not-for-Profit Organizations, 14th edition is on the preparation of external financial statements which is a challenge for governmental reporting. Consistent with previous editions, the new 14th edition is best suited for instructors wanting to provide students with more concise coverage of the material with an approach similar to that used in practice. Specifically, day to day events are recorded at the fund level using the basis of accounting for fund financial statements. Governmental activities are recorded using the modified accrual basis. The fund-basis statements are then used as input in the preparation of government-wide statements. The preparation of government-wide statements is presented in an Excel worksheet.

BBC adaptation of Robert Louis Stevenson's classic novel. When Captain Billy Bones (Jack Watson) arrives at Daniel Hawkins (Terry Scully)'s inn, the ailing Hawkins is glad to receive some money from the old sailor. It transpires that Bones has in his possession the map to some hidden treasure in the Bahamas, which he entrusts to Daniel's young son, Jim (Ashley Knight). When Bones' former shipmates, led by Long John Silver (Alfred Burke), arrive to claim the map, Jim escapes. With the help of a local doctor and magistrate, he sets sail for the tropics to discover Treasure Island.

The fully photocopiable plays in Fun with Plays have been specially written for primary school pupils by well-known writers. They range from re-tellings of traditional legends and performance plays to plays dealing with contemporary issues. All children, even the most reluctant readers will love reading these playscripts. Guidance is given for performing each play. Notes for each play highlight topics for discussion. Photocopiable worksheets at the back of the book extend the plays further.

Praise for the first edition: 'An excellent text for exploring marketing communications in the 21st century.' - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.' - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi's, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

Paul Copley and Timothy Bateson star in a BBC Radio full-cast dramatisation of E. Nesbit's enchanting and unforgettable classic. Roberta, Peter and Phyllis lead an ordinary suburban life with Mother and Father, enjoying trips to the zoo and the pantomime. But when Father is mysteriously taken away one night, everything changes. The children must move to the country, to a little white cottage near the railway line, where eventually they find that there are plenty of adventures to be had and friends to be made - including Perks the Porter and the Station Master himself. But the mystery remains - what has happened to Father, and will he come back? The story of Roberta, Peter and Phyllis and their life in the country has never been out of print since it was first published in 1906. Charming, sentimental and unforgettable, the novel retains all its enchantment and enduring appeal in this BBC Radio full-cast dramatisation.