From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries - advertising agencies, television promotion specialists, movie trailer houses, digital design companies - that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of 'promotion' and 'content', the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

TV and Cars offers a compelling lens on television in a mobile media era. Cars are vehicles for television, a fixture of the shows and ads that drive TV. In this original approach to contemporary television, Paul Grainge looks beyond questions of speed, spoilers and cylinders to explore the small screen intimacy of cars - the way people interact, sing and dwell in the habitat of automobiles. Considering the industrial, cultural and aesthetic relation between TV and cars, Grainge examines how comedy entertainment such as sitcoms, talk shows, web series and vlogs have been drawn to the practice of 'passengering'. Getting under the bonnet of popular 'drive-and-talk' series like The Trip, Carpool Karaoke, Peter Kay's Car Share and Comedians in Cars Getting Coffee, this engaging interdisciplinary excursion finds new ways to look at both television and the social life of cars.

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of 'total entertainment'.

Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding's significance for commercial film and the industrial culture from which it is produced.

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of 'total entertainment'.

Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding's significance for commercial film and the industrial culture from which it is produced.

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries - advertising agencies, television promotion specialists, movie trailer houses, digital design companies - that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of 'promotion' and 'content', the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

Taking Hollywood as its focus, this timely book provides a sustained, interdisciplinary perspective on memory and film from early cinema to the present. Considering the relationship between official and popular memory, the politics of memory, and the technological and representational shifts that have come to effect memory's contemporary mediation, the book contributes to the growing debate on the status and function of the past in cultural life and discourse. By gathering key critics from film studies, American studies and cultural studies, "Memory and Popular Film" establishes a framework for discussing issues of memory "in" film and of film "as" memory. Together with essays on the remembered past in early film marketing, within popular reminiscence, and at film festivals, the book considers memory films such as "Forrest Gump," "Lone Star," "Pleasantville," "Rosewood" and "Jackie Brown."

TV and Cars offers a compelling lens on television in a mobile media era. Cars are vehicles for television, a fixture of the shows and ads that drive TV. In this original approach to contemporary television, Paul Grainge looks beyond questions of speed, spoilers and cylinders to explore the small screen intimacy of cars - the way people interact, sing and dwell in the habitat of automobiles. Considering the industrial, cultural and aesthetic relation between TV and cars, Grainge examines how comedy entertainment such as sitcoms, talk shows, web series and vlogs have been drawn to the practice of 'passengering'. Getting under the bonnet of popular 'drive-and-talk' series like The Trip, Carpool Karaoke, Peter Kay's Car Share and Comedians in Cars Getting Coffee, this engaging interdisciplinary excursion finds new ways to look at both television and the social life of cars.

A wide-ranging introduction to film history, this anthology covers the history of film from 1895 to the present day. The book is arranged chronologically, and each chapter contains an introduction by the editors on the key developments within the period, followed by a classic piece of historical research about that period. Various types of film history are undertaken in the articles, so that students can become familiar with different types of film historical research. For example, topics include the history of audiences; exhibition; marketing; censorship; aesthetic history; political history; and historical reception studies. The book is therefore designed to provide students with a narrative history spine while simultaneously introducing them to different approaches to the study and research of film history. Concentrating on the plurality of the 'historical turn' in film studies, this book demonstrates that film history is, and should be, about more than simply key films, directors and movements. Key features *Contains a preface that explains the structure and organisation of the book *Chapter introductions provide a chronological sense of international developments *Includes key articles of film history that illustrate differences in methodological approach, and which are devoted both to America and to a wide range of non-American contexts

As the first collection of new work on sound and cinema in over a decade, Lowering the Boom addresses the expanding field of film sound theory and its significance in rethinking historical models of film analysis. The contributors consider the ways in which musical expression, scoring, voice-over narration, and ambient noise affect identity formation and subjectivity. Lowering the Boom also analyzes how shifting modulation of the spoken word in cinema results in variations in audience interpretation. Introducing new methods of thinking about the interaction of sound and music in films, this volume also details avant-garde film sound, which is characterized by a distinct break from the narratively based sound practices of mainstream cinema. This interdisciplinary, global approach to the theory and history of film sound opens the eyes and ears of film scholars, practitioners, and students to film's true audio-visual nature.

From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. "Ephemeral Media" provides a unique focus on these fleeting but increasingly ubiquitous texts. Through case studies in television and web entertainment, this original book looks at the production of media at the edges, within the junctions, and that surround the output of networks and studios. Analyzing promos and idents, emergent forms of online TV and web drama, and the burgeoning world of worker- and user-generated content, this new collection also examines screen forms that circulate "between," "beyond" and "below" the TV programs and films traditionally privileged within screen studies.
With essays by leading international scholars in television, film and new media studies, as well as interviews with key industry figures, "Ephemeral Media" explores the practices, strategies and textual forms helping producers (and viewers) negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, "Ephemeral Media" provides a new perspective on the transitory, and transitional, nature of screen culture in the early 21st century.

Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.

A wide-ranging introduction to film history, this anthology covers the history of film from 1895 to the present day. The book is arranged chronologically, and each chapter contains an introduction by the editors on the key developments within the period, followed by a classic piece of historical research about that period. Various types of film history are undertaken in the articles, so that students can become familiar with different types of film historical research. For example, topics include the history of audiences; exhibition; marketing; censorship; aesthetic history; political history; and historical reception studies. The book is therefore designed to provide students with a narrative history spine while simultaneously introducing them to different approaches to the study and research of film history. Concentrating on the plurality of the 'historical turn' in film studies, this book demonstrates that film history is, and should be, about more than simply key films, directors and movements. Key features *Contains a preface that explains the structure and organisation of the book *Chapter introductions provide a chronological sense of international developments *Includes key articles of film history that illustrate differences in methodological approach, and which are devoted both to America and to a wide range of non-American contexts

Through a series of engaging and interlinked case studies on the news magazine, Hollywood film, brand advertising, and movie colorization, this volume examines the resurgence of the black and white image in the 1990s. At a time when American culture was undergoing both diversification and demystification, the black and white image became the expression of nostalgia as a cultural style and was strategically used in the media to visualize a sense of American memory, heritage, and identity. Challenging the current definition of nostalgia as a mood connected to longing and loss, the author presents it as a cultural mode that commodifies and aestheticizes memory. By examining the politics of stylized nostalgia, this volume provides new insight into the construction, representation, and preservation of American national memory at the turn of the 20th century.